Brian Honigman
Marketing Consultant
Brian Honigman is a Marketing Consultant and the Owner of Honigman Media LLC. With over a decade of marketing experience, he specializes in consulting with organizations about digital marketing, social media, and content marketing. Brian holds BA in Political Science and Journalism from The University of Pittsburgh. In addition to being a Consultant, Brian is an Adjunct Marketing Professor at New York University and Francisco Marroquín University. His work providing consulting services, training workshops, and coaching programs led to him being named “Digital Marketing Expert” by Entrepreneur and a “Top Social Media Pro” by Social Media Examiner. Brian’s notable clients include The United Nations Development Programme, Thomson Reuters, NATO, and People Magazine.
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Q&A Comments (9)
How many different marketing channels should we start with?
Start with two marketing channels to really figure out what works for your business. That might mean your organization is focused on using Instagram to build a community and paying for Google AdWords to get more immediate results. That way, you're not overextending yourself, and you're putting in enough time to figure out what works for your business on either of those marketing opportunities.
How do I choose the best marketing channels for my startup?
My advice is to focus on an organic marketing opportunity and a paid marketing opportunity. Organic is something like social media or SEO, where you don't necessarily have to pay to get active on this channel. It still costs time and resources to maintain, but there's no initial cost. You're getting started on an organic channel. But it's not an overnight thing. It takes time to build an audience on Instagram, to build traction in the search results on Google. So the downside is, it takes a long time. But in the end, if you do get success there, you have more ownership of the results. Whereas a paid marketing opportunity like Google AdWords requires a budget. So that's the downside for ads. You need money. But, once you turn on the ad, it's live right then and there, so you can actually get results short term for your marketing, which is great. That's why it's a good idea to do a combination of both.
How can I make the website for my business better?
You need to make sure that your website provides a simplistic, easy-to-navigate user experience for actual humans going through your website, trying to find information, and review products. Sometimes companies make their websites overly complicated and disorganized. They just need to be simplistic and provide a user-friendly experience. And then another area to think about is the search engine. How can people searching for what you offer, for your expertise, your products and services, find your website? It needs to be optimized with the search engines in mind.
