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Craig Whitely

Master Barber & Men’s Grooming Consultant

Craig Whitely—professionally known as Craig the Barber®—is a master barber and men’s grooming consultant based in West Palm Beach, Florida, with over 15 years of industry experience. He is the CEO of Burke Avenue, a natural skincare line tailored to sensitive skin and shaving needs, recognized by Men’s Health Magazine as the Best Shave Cream and backed by over 290 five-star reviews. Craig is also the founder of the influential blog TheMensRoom.com, where he shares expert advice on men’s skincare, shaving techniques, and grooming trends. Committed to education and empowerment, Craig trains barbers and stylists across the country and has partnered with leading brands such as Lab Series Skincare for Men and Philips Norelco.

Education

  • BS, MIS, University of South Florida

Professional Achievements

  • Featured in Men’s Health, Forbes, GQ, Ebony, Black Enterprise, Mashable, The New York Times, and Men’s Fitness as a grooming expert
  • Creator of Burke Avenue by Craig the Barber®, an award-winning skincare line for men, including a Moisturizing Shave Cream named Best Shave Cream by Men’s Health Magazine
  • Over 290+ verified 5-star product reviews from customers across the U.S.
  • Founder of TheMensRoom.com, a highly influential men’s grooming blog with over a decade of trusted content
  • Grooming consultant and spokesperson for major brands, including Lab Series Skincare for Men and Philips Norelco

Certifications & Organizations

  • Licensed Master Barber with 15+ years of professional experience
  • Educator and consultant for barber schools and grooming brands
  • Trusted expert on wikiHow, offering guidance in shaving, skincare, and men's grooming best practices

Favorite Piece of Advice

Consistency beats complexity. Whether it’s shaving, skincare, or haircare, the best results come from simple routines done well and done often. I always tell my clients to understand their hair and skin type, invest in quality tools and products, and stick to a routine that works for them, because great grooming isn’t about trends, it’s about timeless care.

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Co-authored Articles (2)