TENGA
Sexual Wellness Retailer
TENGA is a sexual wellness product company headquartered in Tokyo, Japan. Founded in 2005, Tenga sold over 1 million units of their sexual wellness products in its first year alone. The company is known for their male masturbation aids, personal lubricants, and for bringing a fresh approach to sexual wellness product development. In particular, they are lauded for the creative design aesthetics they prioritize in their consumer products, earning the company multiple industrial design awards. The business’ name, which translates to "correct and elegant" in Japanese, references their goal of making functional, aesthetically-driven products that counter outdated judgments of sexual wellness products being taboo, lewd, or obscene. In addition to their primary business–designing, manufacturing, and selling functional sexual wellness items–the company focuses on spreading educational knowledge on sensitive topics such as sexual health, disease prevention, and sexuality. TENGA’s guiding mission is to revolutionize sexual pleasure and create high-quality products for their customers.
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