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João Homem

Film & Media Industry Expert

João Homem is a Professional Colorist and Film & Media Industry Expert based in Vancouver, British Columbia. As the Co-Founder and Creative Director of Escuro Studios, a Canadian full-service production company, he oversees creative development and both pre- and post-production for diverse projects, including music videos, commercials, films, and TV series. He is also the CEO and founder of Cromatic Elements, an online asset store for filmmakers that supports emerging professionals by providing a platform to share high-quality tools, insights, and assets across multiple creative fields. Originally created to develop filmic assets for personal use, Cromatic has grown into a community-driven space where up-and-coming creatives can access resources designed by top industry professionals. João’s commitment to fostering a collaborative environment and offering accessible, authentic tools has positioned Cromatic as a valuable resource for filmmakers around the world.

Education

  • Certificate, Film Production, Vancouver Film School

Professional Achievements

  • Co-Founder and Creative Director of Escuro Studios, a successful film and commercial production company
  • Founder and CEO of Cromatic Elements, an online store and creative hub for film professionals
  • Collaborated with major clients, including Meta, RBC, Saje, Harley Davidson, Uber Eats, Amazon, and Kendall Jenner
  • Has eight years of experience in video editing and six years as a colorist
  • Has directed both commercials and music videos

Favorite Piece of Advice

Don't get stuck with what you don't have or what you want to get something done. Instead, consider that the limitations you impose on yourself are oftentimes the pillars that will build you up.

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Q&A Comments (10)

Can I make a music video using an iPhone?
Yes, you can! There have been a couple of professional music videos and films that have been shot using an iPhone. And with today’s smartphone technology, the video capabilities of an iPhone can deliver great results that are almost on par with some of the professional setups. One of the most important parts of this is actually editing. So make sure that you are knowledgeable in the post-processing aspects of video editing to produce a high-quality video.
How do I make sure there's no loss in quality when rendering?
You should start importing your videos in a lossless format to keep the raw quality intact. There are editing softwares that handle high-resolution files without compressing them, processing will take time, but you won't lose video quality. Also, avoid extra transcoding because it can further lower the quality. And when exporting, use settings that match or are higher than your original footage's resolution and bitrate. Lastly, color grading should be done carefully to bring your footage to life without overly altering the image. You can also practice and play around with your footage with tools like scopes to make sure that your adjustments are balanced and maintain the natural look of your video.
How do I prevent loss of quality when converting?
When you convert video files, use formats that match the original bitrate and resolution to avoid video degradation. Limit your transcoding to only one and when only necessary, because repeated conversions can reduce quality. For audio, use uncompressed formats like WAV when editing to keep the sound crisp and clear. Finally, when exporting your project, match or exceed the original audio and video quality settings to maintain the quality and clarity of your videos.
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Co-authored Articles (22)

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How to Become a Netflix Tagger: A Guide to This Viral Job

Get paid to watch and categorize Netflix shows and movies Getting paid to watch Netflix sounds like it’s too good to be true, but it’s actually a real job! Netflix taggers watch content and tag it with appropriate ke...

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Make a DVD Cover

Make a cool original DVD cover at homeThis wikiHow will teach you how to make your own cover for a DVD. If you're aspiring for something more official-looking than a hand-drawn cover on a cut-out piece of paper, don't wo...

50 Weird & Unique Color Names & Where They Come From

Discover the meanings & origins of the most bizarre and beautiful huesIf you think color names like periwinkle or cornflower sound a bit silly or bizarre, just wait until you read our list of the 50 weirdest color names ...

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Edit Videos in Blender

Easily add effects, clips, and music to your videos in Blender If you are looking for an inexpensive, easy-to-learn, and fast way to edit your videos, you might want to consider using Blender. Although it is better know...

How to Design Custom CD Covers At-Home

Make custom CD cover art by hand or with a computerDesigning your own CD covers for mixtapes, burned CDs, or to replace your old worn out ones is a project with a lot of possibilities. You can print out computer-generate...

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Change the Frame Rate of a Video

Increase or decrase your video speed without distorting the footage The frame rate of a video is how many frames-per-second (FPS) a video has. The more FPS, the smoother the motion in the video. A video with a lower fram...

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Create a Reality Show

Do you have a great idea for a reality show, and you’re ready to finally see it on screen? Before you get your reality show produced, you’ll need to plan out the show’s structure and put together a stellar pitch pa...

How Can I Get My Movie on Netflix?

Find an agent or distributor who can get you a Netflix dealMaking your own movie or TV show is a huge accomplishment—but if you have big goals for your project, like selling it to Netflix, you may not be sure where to ...

How to Digitize 35mm Slides

Learn how to scan your old photographic slides so you can share them online Back in the days before digital photography was the norm, there were generally 2 methods of processing film: prints, and slides. Prints were dev...

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Use a Praktica MTL3 35mm Film Camera

A beginner's guide to properly using your camera The Praktica MTL3 is a tough, reliable, and enormously popular mechanical camera from the late 1970s that sells for almost nothing and is a great choice for the photogr...

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Do Chroma Key on Adobe Premiere Pro

Interested in learning how to do chroma key? This handy visual editing technique lets you overlap images and videos on top of each other. We've outlined everything you need to know, so you can master this effect in your ...

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Make a Found Footage Film

With movies like ''The Blair Witch Project'', ''Cloverfield'', and ''V/H/S'', it’s no wonder why the found footage technique is so popular in film-making. The shaky camera angles and the long, uncut scenes make the mov...

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Crop a Video in Adobe Premiere Pro

This wikiHow teaches you how to crop unwanted areas out of a video using Adobe's Premiere Pro video editing application. You'll find the crop tool in the "Transform" area of the "Effects" menu.

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Understand Movie Ratings

If you want to know the ratings for your kids then you have come to the right place. Many parents are worried if the content contains unsuitable material for their children, but the MPAA (Motion Picture Association of Am...

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Make 3D Videos

3D movies aren’t exclusive to big theatres and major Hollywood blockbusters. You too can create impressive three dimensional videos. There are a range of ways to film and edit this illusion. The final product is comple...

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Make an Anime Music Video

AMV stands for Anime Music Video. It is basically a slideshow of images, fanart, or clips from an anime, set to a particular song. Making an AMV might seem easy and effortless and a good waste of time at first, but it ta...

Simple Steps to Render a Video in HD with Sony Vegas

An easy-to-follow guide for using Sony Vegas to render an HD videoNearly all modern devices record in HD (High Definition), so knowing how to render your recorded videos in HD is essential if you want them to look good w...

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Make a Gacha Club Music Video

Gacha Club recently came out. Gacha '''Life'' Music Videos have always been popular. Let's make it with the new game! We're going to be giving Tips & Tricks on how to make a good Gacha Music Video!

How to Make a YouTube Short

YouTube Shorts is a new YouTube feature that allows you to create a short video that is no longer than 60-seconds using your smartphone. You can also adjust the speed of the video as well as add music and text to it. T...
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