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Sonya Prior

Baby Naming Expert and Content Creator

Sonya Prior is a name consultant known as the BB Namer based in Auckland, New Zealand. With a lifelong interest in names and a background in brand strategy, marketing, and copywriting, Sonya has grown her passion for names into a baby naming consulting business and shares name content on social media to over 30k followers across Instagram and TikTok. Sonya has worked with families around the world and has been featured in The Cut, The New Zealand Herald, The Telegraph, The Sydney Morning Herald, and more.

Education

  • BA Art History & Sociology, University of Auckland

Favorite Piece of Advice

A name is one of the first gifts you give your child. Make sure it is about them whilst reflecting on where and who they come from. The right name will always feel just like that - right, and go easy on yourself. A name is one of the few things you can control in pregnancy, so it is easy for people to fixate on it. Have fun, come from a place of love, and be kind to yourself along the process.

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Co-authored Articles (2)