Candace Gasper

Candace Gasper is a Social Media & Digital Marketing Consultant and the Owner of Digital Candy, a social media agency. With over seven years of professional experience, Candace is an expert in social media and content creation, specializing in working with local businesses to share their narratives and help them expand their reach. Candace received her Bachelor of Science in Merchandising, Apparels, and Textiles from the University of Kentucky.

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How to Create Engaging Content for Beginners?
Engaging content typically does one (or more) of the following: tells a story, solves a problem, sparks emotion, or teaches something new. The key is knowing your audience and delivering content they genuinely care about.

To find unique topics, start by:
  • Noticing what you wish existed
  • Answering common questions in your niche
  • Putting your personal spin on trending topics
How do people actually make money on Youtube?
My biggest advice to anyone starting a YouTube channel is to pick a niche . Choose a topic you’re passionate about and that has an audience. Some examples are tech reviews, fitness, finance, or entertainment.

Then make sure you:
  • Upload videos on a regular basis to help build an audience.
  • Optimize for SEO by using relevant keywords in your video titles, descriptions, and tags.
  • Engage with your audience by replying to comments, asking questions in videos, and encouraging viewers to subscribe.
  • Leverage YouTube Shorts to help grow your audience faster and drive traffic to longer videos.
  • Share your videos on other platforms like TikTok, Instagram, and X to attract more viewers.
  • Improve video quality as you're able to by using a decent camera, good lighting, and clear audio.
  • Watch what's trending and create content around those trending topics to get more visibility.

To make money on YouTube, there are a couple of different avenues:
  • Apply for the YouTube Partner Program.
  • Use affiliate marketing.
  • Offer memberships and exclusive content.
  • Sell merch or special services on YouTube Shopping or third-party sites.

And then just be patient and adapt . Making money on YouTube takes time, so stay consistent and adjust your strategy based on how your analytics are looking.

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