Craig Watson

Craig Watson is a Baker, Entrepreneur, and the Founder of Baked Cravings, a nut-free bakery in New York City. With eight years of experience, he specializes in creating high-quality baked goods in a nut-free facility. To create desserts accessible for children to enjoy in school, Baked Cravings dedicated itself to building and maintaining a nut-free facility. Baked Cravings uses ingredients sourced from nut-free vendors, follows strict packing processes and conducts regular tests to provide safe pastries for children to enjoy and parents to trust.

Education

  • MBA, Marketing, Wilmington University
  • BS, Finance & Accounting, New Jersey City University

Professional Achievements

  • Award-Winning Bakery, Best of Manhattan
  • Appeared as a Guest on the Today Show
  • American Express featured business
  • Featured in a Shopify Commercial

Certifications & Organizations

  • MWBE Certified

Favorite Piece of Advice

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Forum Comments (2)

How soften brown sugar quickly
If your brown sugar has hardened, try one of these quick fixes:

Microwave Method (Fastest)
  • Place the hard sugar in a microwave-safe bowl .
  • Cover it with a damp paper towel .
  • Microwave in 10-15 second bursts , fluffing with a fork between each, until soft.

Oven Method (For Large Amounts)
  • Preheat the oven to 250°F (120°C).
  • Place the sugar in an oven-safe dish and cover with foil.
  • Heat for 5 minutes , then check and stir if needed.

Bread or Apple Slice Method (Overnight)
  • Place the sugar in an airtight container with a slice of bread or apple.
  • Let it sit overnight , and the moisture will soften the sugar.

Marshmallow or Damp Towel Trick
  • Add a few marshmallows to your sugar container.
  • Or wrap a damp paper towel in foil, poke holes, and leave it in the container for a few hours.

How to Keep Brown Sugar from Hardening
Store in an Airtight Container – Use a sealed glass or plastic container instead of the original bag.
Use a Brown Sugar Saver – A small piece of terra cotta (like a sugar bear) keeps it soft.
Add Moisture – Store with a slice of bread, apple, or marshmallow to maintain moisture.
Freeze It! – Brown sugar stays soft when frozen and is easy to scoop when needed.
Easy guide for sourdough bread/starter?
Here are my tips for starting and maintaining a sourdough starter:
1. Start Simple: Mix equal parts flour and water (e.g., 1/2 cup each) in a clean jar. Use unbleached flour for best results. Cover loosely and let it sit at room temperature.
2. Feed Regularly: Discard half and feed with fresh flour and water every 12-24 hours. Look for bubbles and a slightly tangy smell—this means it’s alive!
3. Be Patient: It can take 5-7 days for your starter to be strong enough for baking. Don’t rush it—good things take time.

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