How to Create Engaging Content for Beginners?

Rabia Ulutaş
04/07/25 10:28pm
Hi everyone,

I’m new to content creation and I’m trying to improve my skills. I’ve been reading some articles on WikiHow, and they are incredibly helpful! However, I still have a few questions about creating engaging content that resonates with readers.

Here’s what I’d like to ask:

What makes content engaging? Is it the structure, tone, or visuals?
How can I find unique topics to write about? Sometimes I feel like everything has already been covered.
Tips for beginners: Are there any tools or resources you recommend for someone just starting out?
I’d love to hear your thoughts and experiences. If you have any examples of content that worked well for you, please share them!

Thanks in advance for your help! 😊
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wikiHow Expert
Marissa Fidler
Seasonal Decor Expert
04/07/25 10:43pm
As a home decor content creator with over 100k followers, I would recommend posting daily. It doesn't have to be an elaborate post, it doesn't have to be perfect, but just start posting daily so that you can get a feel for it. And then from there show up every day in your stories because people want to follow people that they can connect with and that they can relate to. If all they're seeing is generic posts on your feed, they're not able to connect with you further through your stories and through who you are.

Make sure that you're adding value. Figure out who your target audience is and who your key demographic is, and figure out your niche. And then from there, figure out how you can add value to your audience. And as long as you're adding value and being consistent, then you will see growth.
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Mia.ZPTCAPCUT
04/14/25 6:13pm
By the way, congrats on the followers! :]
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04/07/25 10:30pm
To make engaging content, start by deciding on a niche. Choose something you're interested in and passionate and knowledgeable about. Then, give your viewers a unique perspective on that topic that they can't find from other creators—see what your competitors are doing, then put your own twist on it. Be authentic and tell stories that people can connect with.

Make your content visually interesting and appealing. Free tools like iMovie, Audacity, Wordpress, and Canva make it really easy to create videos, audio, blog posts, and social media content, so try a few of them out to see what works best for you.
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wikiHow Expert
Candace Gasper
Social Media & Digital Marketing Consultant
07/21/25 9:25pm
Engaging content is going to do one of four things: entertain, educate, inform, or do a combination of the first three.

Content should spark an emotion or a feeling, whether that's happiness or empathy, or excitement. It's just knowing what your audience is responding to. And at first, you may need to try several things to figure out what your audience is responding most to.

And I just want to say that you want to create content that's most authentic to you. So if you are going through a really hard time right now, maybe you lost a parent or a grandparent, and you're just like going through grief, it probably wouldn't make sense to talk about really exciting, fun stuff. You want to speak from the heart, and you want people to be able to connect with you on a true human level.

I would also recommend using a tool like Trello or Notion to help organize your thoughts.

TikTok has creator insights, but my favorite way to figure out what people are responding to is just doing some research on my own and seeing what others are doing and what I'm actually responding to emotionally, good or bad, and if any of that resonates with me and what I have going on in my life. And from there, I'll see what I think I can translate to my audience, and that's the kind of content that I'm going to make.
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wikiHow Expert
Ashton Wu
Board Game Expert
07/21/25 9:14pm
Authenticity and being respectful of your time are key! There doesn't necessarily have to be a unique topic to cover, like you could do a review on a popular game like Catan, and if it's done well, the views will come.

Also, you just have to keep making content and fall in love with the process! To start, I would just film with whatever camera you have and see where you go from there. The first thing to upgrade is audio.
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