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Jules Hirst

Etiquette Coach

Jules Hirst is an Etiquette Coach and founder of Etiquette Consulting, Inc. based in Culver City, California. Through her work, Jules has been empowering individuals in social skills, leadership, and confidence through the lens of etiquette and helping her clients to feel comfortable in any situation since 2006. Jules conducts lectures, workshops, seminars, and webinars for business professionals, young adults, and teens. Her instruction covers topics like networking, dining, social etiquette, understanding cultural differences, professional image, making genuine connections, and more. Jules is the co-author of the book, Power of Civility, which provides tools to boost social intelligence and build cultural competence, and the Technical Editor of Modern Etiquette for Dummies. She has partnered with several universities, including UC Berkeley, UCLA, and USC, bringing her university etiquette seminars to college students. She has also appeared on NBC Nightly News, ABC World News, Bravo T.V., and more.

Professional Achievements

  • Co-author of "The Power of Civility" and Technical Editor of "Modern Etiquette for Dummies"
  • Recognized for her expertise with the Latina of Influence Award and the Lincoln Latina Leader honor
  • Featured in major media outlets, including The LA Times, Chicago Tribune, Boston Herald, Real Simple, The New York Times, and The Washington Post

Favorite Piece of Advice

One of my favorite pieces of etiquette advice is: kindness, confidence, and respect go hand in hand. True etiquette isn’t about rigid rules—it’s about making others feel comfortable while carrying yourself with grace. Whether in business or social settings, a warm smile, good posture, and genuine listening—rooted in respect for others—will always leave a lasting impression.

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Co-authored Articles (6)

How to

Get Good Customer Service when Talking to a Customer Service Representative

17 effective tips to help you resolve your complaintsDealing with customer service for a specific company or service can often be a very frustrating experience. While some companies are more customer-friendly and pride t...

The 100+ Best Questions to Ask an Employer & Stand Out In Your Interview

Smart questions to ask about the job, company, team, & more Asking an interviewer questions at the end of a job interview is the perfect opportunity to find out if the position aligns with your goals and show the intervi...

Here's What It Means When Someone Crosses Their Legs

Plus, learn the health benefits & risks of crossed legsCrossing our legs while sitting is something we all do without thinking about it, but did you know this pose can send a lot of messages depending on our body languag...

Narrowed Eyes: What They Really Mean

All the different meanings behind this common facial expression Our faces offer a ton of non-verbal cues as to how we’re feeling; “narrowed eyes” is one of them. Often used in literature to describe someone who is ...

Why People Smile Awkwardly & How to Smile More Naturally

Explore common reasons behind the dreaded cringey smile We’ve all been there: you find yourself in an uncomfortable situation and you want to respond in a pleasant way, but that ultimately results in the socially-conde...

125+ Words to Describe Yourself on Job Applications or Dating Apps

A list of positive adjectives to use for school, work, or datingWhether you’re preparing for a job interview, filling out a dating profile, or meeting a new group of people, we're here to help you find the right words ...