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It’s becoming easier and easier to make money on TikTok the more the platform grows and evolves. Whether you are an established creator or looking to become one, there are tons of ways to make money on the popular app.
Steps
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One of the most straightforward ways to make money on TikTok is to go live and ask for donations. Entertain viewers on Live and they can send you TikTok coins they've purchased when they like your content or what you're doing. You can collect coins as TikTok diamonds, which can be converted to real cash in PayPal. [1] X Research source
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There are a few requirements to go Live and make money:
- You must be at least 18 years of age.
- You must have at least 1,000 followers.
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TikTok's Creator Fund encourages authentic, creative content from any creator on TikTok. There is no limit to the number of creators who can join the fund, so you may be eligible right now or you can work towards eligibility.
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To join the fund, you must:
- Be based in the US, UK, France, Germany, Spain, or Italy.
- Be at least 18 years old
- Have at least 10,000 followers
- Have at least 100,000 video views in the last 30 days
- Have an account that fits TikTok’s community guidelines and terms of service [2] X Research source
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How are funds calculated? There are a couple of factors that go into calculating how much money you’ll earn from the fund. Your cut of the fund will be based on:
- The number of views your video gets
- The authenticity of your views (verifying that real accounts are interacting with your videos and not fake followers or bots)
- The level of engagement on content (amount of comments, likes, and shares)
- If the content is in line with Community Guidelines and Terms of Service
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Expert Q&A
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QuestionWhat's the best way to advertise my business on TikTok?Alfonso Cuesta is an Advertising Expert and the Creative Director and Co-Founder of Salta With Us, a "Creativity First" boutique specialized in multicultural advertising and campaigns for digital and social media channels. After 20 years of working in global ad agencies for brands like Coca-Cola, PlayStation, and Discovery Channel in Europe, Latin America, and the US, Alfonso remains convinced that creativity is the best tool to engage audiences in any medium. Alfonso has a BA in Graphic Design and Advertising from the Centro Español de Nuevas Profesiones in Madrid, Spain.Think about what the average TikTok user is on that platform for. They're trying to have fun, check out some lip syncing, or have a laugh. In other words, if they stumble upon an ad, how are they going to respond? In other words, the best way to advertise on TikTok is to not advertise. Craft videos that involve your product without actively trying to push it. Mention it, showcase it, but don't put a "pitch" out there, if that makes sense.
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QuestionIs it worth advertising on TikTok if I have a service that's geared towards older folks?Alfonso Cuesta is an Advertising Expert and the Creative Director and Co-Founder of Salta With Us, a "Creativity First" boutique specialized in multicultural advertising and campaigns for digital and social media channels. After 20 years of working in global ad agencies for brands like Coca-Cola, PlayStation, and Discovery Channel in Europe, Latin America, and the US, Alfonso remains convinced that creativity is the best tool to engage audiences in any medium. Alfonso has a BA in Graphic Design and Advertising from the Centro Español de Nuevas Profesiones in Madrid, Spain.Crafting ads for TikTok isn't particularly difficult or expensive, so I'd say it's certainly worth doing if you have the time. I'd urge you to reconsider how you're thinking about TikTok, though. Yes, the audience tends to skew on the younger side, but there are plenty of adults on the platform too. On top of that, if you establish a presence there, you'll have a larger market by the time those younger users grow up. A lot of them will still be on the platform!
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QuestionHow can I promote a product if a company is paying me to show it on my channel?Alfonso Cuesta is an Advertising Expert and the Creative Director and Co-Founder of Salta With Us, a "Creativity First" boutique specialized in multicultural advertising and campaigns for digital and social media channels. After 20 years of working in global ad agencies for brands like Coca-Cola, PlayStation, and Discovery Channel in Europe, Latin America, and the US, Alfonso remains convinced that creativity is the best tool to engage audiences in any medium. Alfonso has a BA in Graphic Design and Advertising from the Centro Español de Nuevas Profesiones in Madrid, Spain.Have fun with it! I know it's probably a little overwhelming, but they chose you for a reason. On top of that, businesses go to TikTok because they're trying to make their product seem exciting and fresh. Don't shy away from doing something a little unexpected or funny. But above all else, do something fun!
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References
- ↑ https://lifezeazy.com/how-to-make-money-tiktok-live/
- ↑ https://newsroom.tiktok.com/en-gb/tiktok-creator-fund-your-questions-answered
- ↑ https://www.socialmediaexaminer.com/how-to-advertise-tiktok/
- ↑ https://brands.joinstatus.com/contact-brand-ambassadors-on-tiktok
- ↑ Chelsea Hunersen. Social Media Expert. Expert Interview. 4 November 2022.
- ↑ https://creatormarketplace.tiktok.com/
- ↑ Chelsea Hunersen. Social Media Expert. Expert Interview. 4 November 2022.
- ↑ https://www.vox.com/the-goods/2020/3/6/21155067/how-to-make-money-on-tiktok-consultant-seansaucetv
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