Tasmin Angelina Houssein

Tasmin Angelina Houssein is a digital marketing expert and the Director of Marketing for My Pretty Bands based in Columbia, South Carolina. Tasmin is skilled in SEO content writing, Google Ads, marketing, and consumer engagement, specializing in fashion accessories. My Pretty Bands is a retailer of custom, high-quality Apple Watch bands designed to be elegant, adjustable, and lightweight. My Pretty Bands has been featured in Vents Magazine and the Associated Press. Tasmin also has nearly a decade of experience working in the tourism and hospitality industry and regularly hosted high-profile clients throughout her previous career working for Chamada Prestige Hotels in Cyprus.

Education

  • BS, Business Management with a concentration in Financial Management, University of Hull

Certifications & Organizations

  • Certified, Google Ads Video Advertising
  • Certified, Google Ads Display Advertising
  • Certified, Google Ads Search Advertising
  • Certified, AI-Powered Google Ads Shopping Advertising

Favorite Piece of Advice

Understanding people is crucial to good digital marketing. When you focus on what they need, your campaigns work better. It’s all about connecting with them first and bringing solutions to the table.

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Q&A Comments (7)

Can I use Discord for marketing purposes?
Yes, you can use Discord for marketing, but it works best on specific products. If the products you have to be marketed are, for instance, games or digital products, or maybe even something related to cryptocurrencies, then Discord is a great platform. However, if you belong to the fashion, shoe, or car industries, Discord will not be as effective because these communities are less popular on the platform. Chances are that your target audience is not there, and it's essential to know who you are targeting and whether Discord aligns with your market. In gaming and tech-related products, however, it's definitely worth exploring!
Can I use AI to write reviews for SEO?
Yes, AI can be a very useful tool, but it works best if you combine it with your own knowledge and insights. Adding your personal touch and sharing your personal experience and perspective works better. If you're using SEO strategies on your reviews, then focus on finding keywords with high search volume and low competition to optimize your content. This ensures that your review reaches the right audience while still reflecting your voice. If you’re reviewing something you’re less familiar with, don’t rely solely on AI. Instead, look up credible sources, consolidate the information, and add your own value by summarizing the key points and providing fresh insights. AI can speed up the process, but your personal expertise and thoughtful research make a review truly valuable.
How do I increase traffic on my Instagram business profile?
First thing is knowing your audience and figuring out what they want. Is it product sneak peeks, behind the scenes stuff, or helpful tips? For example, these could be product showcases, behind-the-scenes videos, or how-to guides. Then, use the right keywords and hashtags. These are like magic words that help your posts appear in front of the right people. If you're in fashion, for instance, using hashtags like #StyleTips or #OOTD can attract fashion enthusiasts. Lastly, keep the conversation going by writing an engaging caption. Ask questions, invite opinions, and ask them to share their thoughts. Interactive features like polls and Q&A stickers are fantastic for sparking conversations. Finally, consistency is key. Post regularly and at the right times to keep your audience hooked.
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Co-authored Articles (10)