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How can I successfully launch a campaign?

Anar Kazimov
Digital Marketing Expert
Anar Kazimov is a Digital Marketing Expert based in Vancouver, Canada. He is the Owner and Marketing Director of Pixel Prodigies, a company created to help business owners achieve more sales by revamping their digital portfolio. He has helped the NIH, IBM, Canadian film studios, Rolex dealerships, and many other firms in their marketing campaigns. He previously had a career in the IT industry and worked at Freelancer.com. He received a BS in Computer Science from the University of Victoria.

Anar Kazimov

Digital Marketing Expert

Expert Answer

It's important to do a thorough research to get a handle on your market and who you're trying to reach. Figure out what you want to achieve and break down your audience into groups so you can create messages that speak to them. Be smart about your budget thinking about how much it costs to get new customers, and choose the right places to advertise based on what you've learned. Come up with messages that pack a punch and line up with what you're trying to do in your campaign. Keep an eye on how things are going and be ready to change course using what the numbers tell you. A good example is one of our clients, an online store blew around $10,000 on Instagram ads that weren't well thought out. They didn't get much out of it because they didn't research, split up their audience, or target their message at specific groups.

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Are there different kinds of concept papers?

Community Answer

Yes, there are. Some are used for academic purposes others are for formal ones.

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What's the purpose of a concept paper?

Community Answer

A concept paper is a written opinion regarding a explicit question or situation, based on objective criteria usually quoted in the paper.

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What are the main points for a concept note?

Community Answer

Title, Background/introduction of the project. Goal- long term. Objectives 3-5. Expected results. Innovation- uniqueness of your project. Budget-breakdown of main items.

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Question

What is a good title for a concept paper?

Community Answer

It depends on your topic, but it should be catchy so you can easily attract an audience.

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Question

Why should I write a concept paper?

Community Answer

It will help you to do an initial planning of a business product or service and cover all the grounds that you need to be sure about.

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Question

What are the parts of a concept paper?

Community Answer

The parts of concept paper are like introduction, background, objective, scope, significance and methodology.

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How long should a concept paper be?

Community Answer

It should not take more than five pages. Excluding the cover page. Do not overwhelm readers with details.

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