I. Executive Summary a. Background and objectives b. Product and Mission c. Short and long term goals II. Company Summary & Management Business ownership and legal details (natural person or corporation, names, a. Company structure (Who are the officers – give positions only - of the company?) b. Operations overview (What departments will handle which tasks? Will you outsource independent construction contractors? Will you have in-house sales or just list with real estate agencies?) c. Business location (Where is your principal office? Marketing office, if any? Showroom?) III. Product Project Description Other benefits (Proximity to urban center? Natural landscapes view? Security? Discounted price for pre-selling? Perfect climate of the townhouse location?) a. How can the product be availed? (Discounts? Payment modes? Financing options?) IV. Market Analysis a. Industry performance (Are housing prices going up? Are prices of construction materials stable? ) b. Competitor Analysis (Who are your direct competitors? What are their locations? Who are your indirect competitors?) c. SWOT Analysis (Strengths? Weaknesses? Opportunities? Threats?) V. Sales and Marketing Strategy a. Demographics (Who are your target customers? What do they value? What is their average income? What are their lifestyle habits and needs?) b. Pricing (How much will the unit cost? What is your margin?) c. Sales and Marketing Plan (How will your target market know of the offer? What kind of promotion will you have, if any?) VI. Financial Plan a. Project timetable (How long will your project take? What are the critical milestones – permits, general engineering, construction, capping off – of the project and when will they be? What is your grace period, if any?) b. Cash Flow (What is your capital structure? Construction expenses? Wage and salary expenses? Overhead?) c. Financial projections/Business Ratios (What is your sales forecast? What is your return on investment? Do you foresee any important event which may affect this forecast? )