Candace Gasper

Candace Gasper is a Social Media & Digital Marketing Consultant and the Owner of Digital Candy, a social media agency. With over seven years of professional experience, Candace is an expert in social media and content creation, specializing in working with local businesses to share their narratives and help them expand their reach. Candace received her Bachelor of Science in Merchandising, Apparels, and Textiles from the University of Kentucky.

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How do people actually make money on Youtube?
My biggest advice to anyone starting a YouTube channel is to pick a niche. Choose a topic you’re passionate about and that has an audience (e.g., tech reviews, fitness, finance, or entertainment).

Then:
1. Post Consistently – Upload videos regularly (at least once a week) to build an audience.
2. Optimize for SEO – Use relevant keywords in your video titles, descriptions, and tags to improve discoverability.
3. Engage Your Audience – Reply to comments, ask questions in videos, and encourage viewers to subscribe.
4.. Leverage Shorts – YouTube Shorts can help grow your audience faster and drive traffic to longer videos.
5. Promote on Other Platforms – Share your videos on TikTok, Instagram, and Twitter to attract more viewers.
6. Improve Video Quality – Use a decent camera, good lighting, and clear audio to keep viewers engaged.
7. Watch Trends – Create content around trending topics to get more visibility.

In terms of a monetization strategy –
1. Apply for the YouTube Partner Program once you meet the eligibility requirements (1,000 subscribers and 4,000 watch hours in the last 12 months or 10 million Shorts views in 90 days).
2. Use affiliate marketing (promote products and earn commissions).
3. Offer memberships and exclusive content (once eligible).
4. Sell merchandise or services via YouTube Shopping or third-party sites.

And finally, be patient and adapt. Making money on YouTube takes time, so stay consistent and adjust your strategy based on analytics.

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