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How do I start branding my bakery business?

Pete Canalichio
Brand Strategist & Licensing Expert
Pete Canalichio is a Brand Strategist, Licensing Expert, and Founder of BrandAlive. With nearly 30 years of experience at companies such as Coca-Cola and Newell Brands, he specializes in helping brands find the most authentic parts of their story to build a brand strategy. Pete holds an MBA from the University of North Carolina at Chapel Hill and a BS in Physics from the United States Naval Academy. In 2006, he won an MVP Award from Newell Brands for his contributions to their Global Licensing department. He’s also penned the award-winning book, Expand, Grow, Thrive.

Pete Canalichio

Brand Strategist & Licensing Expert

Expert Answer

Branding your home bakery business starts from the identification of what sets your baked goods apart from others. Then, come up with a brand story, such as the reason for your baking and your use of the finest quality of ingredients. Then, design a memorable and attractive logo and choose a color scheme and font that are consistent to reflect the personality of your brand. Put up a professional online presence with a website and social media accounts. Share high-quality photos of the products, processes, and the outcome, besides engaging content. Network and collaborate with local businesses and participate in events within your community to get the word out. Lastly, collect and showcase customer testimonials that will help you build trust and credibility with potential clients.

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Question

I am a kid who wants to do a summer bakery business. Do I have to get permits just for selling to close friends and neighbors?

Community Answer

No. The permits only apply if you are going into business longterm and selling to the general public.

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Question

How to name a bakery

Community Answer

Try to choose something catchy and memorable. Try using your name or something dear to your heart so that people will associate your business (and its name) with you. Make sure you do an online search for whatever name you choose to be certain that no one else has chosen it already.

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Question

Is it advisable to start marketing my products before I actually start the business?

Community Answer

Sure, why not? These are called "teasers" and can be helpful for generating "buzz" and interest for the bakery.

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Question

Any funding to open small bakery?

Community Answer

Some organizations offer support for new home-based businesses. Contact the US Small Business Administration in your area to find out if you qualify for any financial assistance.

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Question

Can I start a small baking business under the table for the holidays?

Community Answer

Check the laws in your state and city to learn if this is prohibited. Many states outlaw at-home catering and bakeries for safety reasons.

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Question

What are the state regulations for a home bakery?

Community Answer

Each state has different rules regarding the regulation of home-based food businesses. You should browse official government websites for your state (specifically agriculture and consumer- related governmental websites), like this one for North Carolina: http://www.ncagr.gov/fooddrug/food/homebiz.htm

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Question

Can I write off home expenses as part of the business as a home baking business?

Community Answer

Yes. It goes by percentage -- how much space you use, how many hours you use it, compared to the space of your home and hours in the day. An accountant can help you with this.

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Question

If I am a young teen, do I need a permit to sell baked goods to my neighbors?

Ravenwolf123

Community Answer

It is always best to have a permit and have your business legally recognized. If selling these goods to your neighbors is a one time thing, like a bake sale, you should be fine.

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Question

Is it possible to market this before I start it as a business?

Community Answer

Yes. Just plan ahead before you market it, and have that plan in place so it's ready when people expect it.

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Question

Where can I find nice recipes to start with when starting a home bakery?

Community Answer

Look for recipes online. To make them truly your own, substitute or add a couple of ingredients. Make your recipe a few times so you'll know if you need to change something before you start selling it.

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Question

I am a teen. How can I safely deliver my food to customers?

Community Answer

You can always ask somebody to drive you or you can take public transport for short distances, provided you have covered carrying bags/boxes that are easy to carry. Another option is to set up a bike with carrying baskets.

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Question

Can I start a bakery business using ingredients from my kitchen?

Community Answer

Yes, but you must make sure you have proper, good quality ingredients and restock regularly. Make sure you have the correct ingredients for what you will be baking.

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