This wikiHow teaches you how to use Twitter Analytics. Analyzing the performance of your tweets is the backbone of a successful Twitter campaign. With analytics, you can find out which of your tweets inspire the most engagement and use that information to create more impactful content.
Steps
Part 1
Part 1 of 3:
Viewing the Analytics Home Dashboard
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Go to https://analytics.twitter.com in a web browser. If you're not already logged in to your Twitter account, click Sign in with Twitter to do so now. Once you're logged in, you'll see your Twitter Analytics home dashboard.
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View your 28-day summary. The summary at the top of the page, which is updated daily, displays key metrics like tweet performance, profile visits, mentions, and follower count over the past 28 days. Beside each number is the variation of change from the previous 28-day period.
- The number of tweets you've sent over this time period appears in the "Tweets" section. This includes retweets and your responses to other users.
- Tweet impressions are the number of times a Twitter user may have seen your tweeted content. This metric doesn't take into account likes and retweets, only the number of times the tweet appeared in someone's feed.
- Profile visits are the number of clicks to your Twitter profile.
- Mentions shows the total number of instances someone tweeted at you or mentioned your @username in a tweet.
- The Followers count keeps track of your total followers over the time period.
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Browse your monthly highlights. Below the 28 day summary, you'll find a set of statistics for the current month. If you scroll down a little more, you'll see the same type of statistics for previous months, including:
- Top tweet: The tweet you've sent that earned the most impressions. Since your top tweet is the tweet that reached the largest audience, take note of what separates it from your other tweets. You can also click the View tweet activity button to view engagement metrics, including a numerical breakdown of replies, retweets, the number of times someone expanded your details, likes, and profile clicks.
- Top media tweet: A media tweet is a tweet with an attached photo or video. Just like the top tweet analytic, your top media tweet is the media tweet that made the most impressions.
- Top mention: The tweet in which you were mentioned that earned the most engagements. The user who mentioned you in this tweet expanded your reach more than any other users this month.
- Top follower: This is the follower you gained during the month who has the largest follower base. [1] X Research source
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Part 2
Part 2 of 3:
Analyzing Tweet Activity
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Go to https://analytics.twitter.com in a web browser. If you're not already logged in to your Twitter account, click Sign in with Twitter to do so now. Once you're logged in, you'll see your Twitter Analytics home dashboard
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Click the Tweets tab. It's at the top of the page. This opens a dashboard on which you can evaluate the performance of specific tweets.
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Select a time period from the drop-down menu. The dashboard displays information from the past 28 days by default, but you can click the menu near the top-right corner (the one with a calendar icon) to change the range. Once you've made a selection, click Update to refresh the analysis.
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View a breakdown of your tweets. Below the large graph at the top, you'll find a list of all tweets you've sent during the selected time period (not including replies). Next to each tweet, you'll find the number of impressions that tweet made, as well as engagements and the engagement rate.
- Engagements are the total amount of times people have interacted with a tweet. This includes clicking anywhere on the tweet (including external links, hashtags, mentions of other users, your username/profile, avatar, and expansion of details), replies, likes, and retweets.
- The engagement rate is the number of engagements divided by the number of impressions. A high engagement rate would indicate that your tweets are making people want to interact with them.
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Use the tabs above the tweet list to see different tweets. The main page just displays the tweets you've sent. You can use the tabs to check the analytics of other tweets:
- Top Tweets displays only the tweets with the most impressions.
- Tweets and replies includes tweets you've sent as replies to others, as well as replies you've made to your own tweets.
- Promoted displays impression and engagement statistics for tweets you've paid to promote on Twitter.
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View the Engagements charts. To the right of the tweet list, you'll find the Engagements area, which is a set of charts and averages pertaining to your engagements over the selected time period. This section is broken down into link clicks, retweets without comments, likes, and replies.Advertisement
Part 3
Part 3 of 3:
Monitoring Video Activity
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Go to https://analytics.twitter.com in a web browser. If you're not already logged in to your Twitter account, click Sign in with Twitter to do so now. Once you're logged in, you'll see your Twitter Analytics home dashboard.
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Click the More tab. It's at the top of the page to the right of the "Tweets" tab.
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Click Videos on the menu. This displays analytics specifically for the videos you share on Twitter.
- Only videos you've published through studio.twitter.com and ads.twitter.com will appear here. [2] X Research source
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Select a time period from the drop-down menu. The dashboard shows video statistics from the past 28 days by default, but you can use the drop-down menu in the upper-right area of the page (look for a calendar icon) to select a specific month or range of dates. Click Update to view analytics for the selected time period.
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View the statistics for specific videos. Below the graph at the top, you'll find a list of videos you shared during the selected time period. [3] X Research source Each video displays the following statistics:
- Video views: This is the number of views for a specific period of time. A view counts as any play that's 3 seconds or more. [4] X Research source
- Completion rate: This is the number of times a user watched the entire video divided by the number of video starts.
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View your video trends. The Trends section to the right of the video statistics displays the total minutes of video viewed during the selected time period, and the average amount of time per day people watch your videos. Hover your mouse cursor over the bars in the graphs to see specific numbers for each day.Advertisement
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Tips
- To export analytics to a CSV file, open the tweet or video analytics page and click the Export data button at the top-right corner.Thanks
- Twitter impressions do not necessarily mean marketing success. Impressions refer to how many times your tweets are seen on Twitter—make your goal converting those impressions into engagements to really expand your reach.Thanks
- Which days of the week do your tweets perform best? Tweet your best content on those days for the best audience.Thanks
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References
About this article
Article Summary
X
1. Go to https://analytics.twitter.com
.
2. Sign in with your Twitter account.
3. View a 28-day summary at the top of the page.
4. Scroll down for monthly highlights.
5. Click the Tweets
tab at the top of the page.
6. Scroll down to find analytics by tweet.
7. Click the More
menu at the top.
8. Click Videos
to view video statistics.
Did this summary help you?
Thanks to all authors for creating a page that has been read 2,655 times.
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