Candace Gasper

Social Media & Digital Marketing Consultant

Candace Gasper is a Social Media & Digital Marketing Consultant and the Owner of Digital Candy, a social media agency. With over seven years of professional experience, Candace is an expert in social media and content creation, specializing in working with local businesses to share their narratives and help them expand their reach. Candace received her Bachelor of Science in Merchandising, Apparels, and Textiles from the University of Kentucky.

wikiHow's Editorial Process wikiHow partners with over 1000+ experts from a wide range of fields to ensure our content is accurate and based on well-established research and testimony. Content Managers conduct interviews and work closely with each expert to review information, answer reader questions, and add credible advice. Learn more about our editorial process and why millions of readers trust wikiHow.

Forum Comments (1)

How do people actually make money on Youtube?
My biggest advice to anyone starting a YouTube channel is to pick a niche. Choose a topic you’re passionate about and that has an audience (e.g., tech reviews, fitness, finance, or entertainment).

Then:
1. Post Consistently – Upload videos regularly (at least once a week) to build an audience.
2. Optimize for SEO – Use relevant keywords in your video titles, descriptions, and tags to improve discoverability.
3. Engage Your Audience – Reply to comments, ask questions in videos, and encourage viewers to subscribe.
4.. Leverage Shorts – YouTube Shorts can help grow your audience faster and drive traffic to longer videos.
5. Promote on Other Platforms – Share your videos on TikTok, Instagram, and Twitter to attract more viewers.
6. Improve Video Quality – Use a decent camera, good lighting, and clear audio to keep viewers engaged.
7. Watch Trends – Create content around trending topics to get more visibility.

In terms of a monetization strategy –
1. Apply for the YouTube Partner Program once you meet the eligibility requirements (1,000 subscribers and 4,000 watch hours in the last 12 months or 10 million Shorts views in 90 days).
2. Use affiliate marketing (promote products and earn commissions).
3. Offer memberships and exclusive content (once eligible).
4. Sell merchandise or services via YouTube Shopping or third-party sites.

And finally, be patient and adapt. Making money on YouTube takes time, so stay consistent and adjust your strategy based on analytics.

Co-authored Articles (412)

How to

Become a Socialite

If you’re ready to overhaul your wardrobe, become social media royalty, and become a fixture on the charity circuit, then you’re on your way to being the next star of the social scene.

How to

Write a Product Review

Writing a product review of an item you have purchased and used can be a great way to share useful information with other shoppers, promote products you love, or just build your writing portfolio. One can review almost a...

How to Bend and Snap: A Step-by-Step Tutorial

Get your crush to notice you with this move from Legally BlondeThe bend and snap is an age-old move where you seductively bend down and pop back up to capture your crush’s attention, as demonstrated by Elle Woods in Le...

How to

Use TweetDeck

This wikiHow teaches you how to set up X Pro (formerly known as TweetDeck), an advanced X (formerly Twitter) interface that allows you to manage multiple accounts, filter parts of your feed into their own columns, and st...

How to Type Smiley Face Emoji & Emoticons on a Keyboard

If you have an Android, iPhone, or iPad, it's easy to use your phone or tablet's emoji keyboard to add smilies and other small pictures and symbols to your messages and documents. But did you know you can also use a buil...

How to

Retweet

Retweeting is a great way to share your favorite tweets with your followers on X, the social media site formerly known as Twitter. When retweeting an existing tweet, you'll have the option of adding your own comment, as ...

How to Temporarily Disable a Facebook Account on the App or Website

Learn how to temporarily disable your Facebook account on mobile or desktop Want to take a break from Facebook? Deactivating your account temporarily deletes your profile, posts, and videos for as long as you need. You c...

How to Remove Twitter Followers on Desktop or Mobile

Get rid of unwanted Twitter followers in the click of a button The new "Remove this follower" feature on X, formerly known as Twitter, makes it easy to take somebody off your follower list without having to block them. W...

How to

Use Pinterest

This wikiHow teaches you how to get started with Pinterest, a visual discovery app where you'll find recipes, decorations, hairstyles, crafts, and creative ideas that spark inspiration. As you browse the site and discove...

How to

Enable the Emoji Emoticon Keyboard in iOS

This wikiHow teaches you how to add emoji options to your iPhone's keypad, as well as how to use them. The Emoji keyboard is available on all iPhones and iPads running iOS 5 or higher; since the current iOS version is iO...

How to

Watch Videos on YouTube

Viewing and watching YouTube videos is a relatively straightforward process! To do so, you'll need access to the YouTube website or the mobile app for your smartphone.

How to See Who Unfollowed You on Twitter

An easy guide to check your X (Twitter) followers While X (formerly known as Twitter) never told you when somebody unfollowed you, many other services filled that gap. Now that X charges for access to its data (API), mos...

How to

Make a Facebook Page for a Celebrity or Organization

If you are formally linked with a celebrity, business or organization, making a Facebook page will help you promote it and create awareness about your group among your targeted audience. An organization page on Facebook ...

How to

Send a Private Message on Twitter

Want to send a private message to somebody on X, the site formerly known as Twitter? It's easy to send direct messages (also known as DMs) to anyone who follows you or has contacted you first. If you want to contact some...

How to

Delete a Retweet

Learn how to delete a retweet or repost on TwitterRetweeting is a great way to spread the word when somebody says something that you think should be shared easily. X, formerly known as Twitter, has an official "retweet" ...

How to Look for Videos on Facebook: A Complete Guide

Find and watch videos uploaded to Facebook This wikiHow will show you how to search for and find videos on Facebook using iPhone or iPad, Android, or a computer. To find videos on Facebook, open Facebook → Tap the sear...

How to

Use Kik

Kik is a popular new alternative to standard text-messaging programs. Kik combines the features of several messaging apps into one, allowing users to easily send text, photos, videos, and more with the touch of a few but...

How to

Get Free Products to Review

If you've always wanted to review a product on YouTube or on your own blog, it's possible! There are many reviewers who make a living (or just enjoy) reviewing products and you can join their ranks with a little research...

How to

Find Someone's Email Address

Whether you're trying to reconnect with an old friend or get in touch with a potential client, there are many ways to track down someone's email address. As long as you know the person's name, you can usually find their...

How to

Get Emoji on Android

This wikiHow will teach how to get emoji characters on your Android device, which depends on the version of Android you are running.
See more articles