Sarah Evans

Public Relations & Social Media Expert

Sarah Evans is a Public Relations & Social Media Expert based in Las Vegas, Nevada. With over 14 years of industry experience, Sarah is an industry expert, often sought out for her insights into technology trends. Sarah is the Founder & CEO of Sevans PR and her team offers strategic communications services to help clients across industries including tech, finance, medical, real estate, law, and startups. The agency is renowned for its development of the "reputation+" methodology, a data-driven and AI-powered approach designed to elevate brand credibility, trust, awareness, and authority in a competitive marketplace. Under Sarah’s leadership, the team at Sevans PR consistently ranks among the most influential voices in the worlds of PR, social media, and marketing.

Education

  • Millikin University, B.A. in Communications and Public Relations

Professional Achievements

  • Appeared on The Doctors TV show and on CBS Las Vegas Now
  • Contributor to Entrepreneur magazine, Hackernoon, Grit Daily, and KLAS Las Vegas
  • Featured in PR Daily and PR Newswire
  • Adobe influencer

Certifications & Organizations

  • Member of the Forbes Agency Council

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Q&A Comments (7)

How do I find small business owners?
To connect with small business owners, identify the platforms and sources they frequent for information and learning, such as industry-specific forums, newsletters, or social media groups. Develop a targeted strategy to engage with them on these platforms, tailoring your approach based on the preferences and needs of your client's target audience.
How do I write with credibility when there's a mistake?
Start by acknowledging and apologizing for any mistakes made, especially in crisis situations. However, if repeated errors occur in the same area, it's crucial to change your approach. This could involve launching a transparency dashboard to demonstrate action or offering monetary compensation and a solution. Developing a narrative is key for all company stages, whether it's a launch announcement or a new executive hire. Work closely with strategic communicators to refine messages at various levels of hierarchy and across different audience segments. Simplifying messaging is challenging but essential for effective communication.
How do I analyze a case study?
When analyzing a case study, approach it as a marketing piece rather than expecting extensive media coverage. Case studies are valuable for lead generation and validation on websites, but they are not typically prioritized in earned media or strategic communications PR efforts. Treat them as tools for showcasing success stories and validating your brand's capabilities. Focus on the specific metrics, strategies, and outcomes presented in the case study to understand the effectiveness of the approach used. Consider how the lessons learned can be applied to similar situations or industries.
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Co-authored Articles (5)