Website

Roslyn Teng

Pet Industry Entrepreneur

Roslyn Teng is a Pet Fashion Brand Owner. She is the founder of Furry Muse, a premium pet accessories brand that blends fashion-forward design with high-performance functionality. Inspired by cultural trends, Furry Muse offers innovative products that are durable yet elegant, enhancing everyday adventures for pets and their owners. Roslyn is also a product and growth marketing expert and a two-time entrepreneur passionate about go-to-market strategies, product development and design, and marketing. As a pet parent of three, her pets fuel her passion for creating exceptional products.

Education

  • MBA, Institut Européen d'Administration des Affaires (INSEAD)
  • BA, Psychology & Economics, Yale University-National University of Singapore

Professional Achievements

  • Two-time entrepreneur with a demonstrated ability to build and grow innovative businesses
  • Founded Furry Muse, a premium pet accessories brand that combines fashion-forward design with high-performance functionality, catering to the modern pet parent
  • Previously worked on TikTok Shop's product marketing team, where she launched tools that helped millions of sellers globally grow their revenue
  • Founded a health food business in college that served tens of thousands of individual customers, as well as major corporate clients

Favorite Piece of Advice

Make your customer your compass. By deeply understanding their needs, challenges, and aspirations, you can design products and experiences that truly resonate. Being customer-obsessed means not just meeting their expectations but consistently finding ways to exceed them, building lasting trust and loyalty along the way.

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Co-authored Articles (9)

The Best, Safest & Comfiest Dogs Cones You Can Make at Home

Comfy, homemade e-collar alternatives that won’t make your dog feel like they’re in a “cone of shame”Uh oh! You’ve noticed your dog’s been licking or biting their paws more than usual. That means it’s time ...

How to Make a Blue Search Comment on TikTok

Turn your comments blue on TikTok with these helpful tips While scrolling on TikTok recently, you’ve probably noticed lots of blue comments under videos. These comments link to a search page, but how are people doing t...

Easy Ways to Get (Or Offer) Free Shipping on TikTok Shop

Use these simple hacks to save on shipping fees as a buyer or seller TikTok Shop is a hub for great deals on cool new products. But paying for shipping can make your orders feel like less of a deal. Wondering what the be...

What's the Meaning of "POV" on TikTok? Internet Slang, Explained

Learn what this popular term means on TikTok, according to Gen Z You may have seen the term “POV” floating around TikTok, but what exactly does it mean? “POV” is another way of saying “point of view,” and it ...

How to Add a Website to Your TikTok Bio (for a Personal or Business Account)

Some people already have the ability to add websites to their bio without needing a business account, so this wikiHow will cover both methods of adding a website to your TikTok bio. Upgrading to a business account from ...

How to Remove Powered by Shopify the Footer of Your Store

Easily delete "Powered by Shopify" from your theme Do you want to get rid of the Powered by Shopify tag at the bottom of your online store? You can easily remove Powered by Shopify using the theme editor on a computer, o...

How to

Identify a Havanese

Havanese are small dogs with a silky coat, which can be corded like a Puli. They are a member of the toy group and are known for being funny and outgoing. The Havanese share traits with other dogs such as the Puli, but b...

How to

Buy Prairie Dogs

Prairie dogs are a medium-sized rodent, also called a ground squirrel, which are found throughout the American west. They were named for their dog-like bark. As with other rodents, people often keep them as pets. To buy ...

How to

Dye Your Dog's Hair with Kool Aid

Dyeing your dog’s hair is a great way to make your dog look more fun and exciting. If you want a cheap and easy method for dyeing your dog’s coat, choosing Kool Aid is an excellent idea. This usually works best on do...