How to Become a Nike Authorized Dealer

PDF download Download Article
PDF download Download Article

Nike is an Oregon-based athletic company specializing in shoes and sportswear. From its modest beginnings in 1972, the company grew quickly and sells products in 130 countries today. If you would like to distribute Nike gear in your store, you will need to fill their application out online. Register an account on their website, then fill in the application. The process doesn't take long, but you will need to have relevant information about your business' ownership, structure, and history.

Part 1
Part 1 of 3:

Getting Started

PDF download Download Article
  1. To become an authorized Nike dealer, you must have a physical store. Your store might be a shoe store, a sporting goods store, or a large retail outlet. Whatever type of store you have, you must also have a business license.
    • Online stores are not eligible for business as an authorized Nike dealer.
  2. [1] Before applying to become a Nike authorized dealer, you need to register a user profile with Nike by creating a username and password. You can create a user profile at http://nike.force.com/era/apex/CIG_US_AccountRegistration . You will need to provide both personal and business information, including:
    • Your full name
    • Your email address
    • Your home address
    • Your password
    • The address of your business
    • The name of your business
    • Additionally, you will need to agree to Nike’s terms and conditions.
    Advertisement
  3. The Electronic Retailer Application (ERA) is available online at http://nike.force.com/era . The first step is to log in to your account. On the left-hand pane, click “Start a New Retailer Application.” Then click “Account Survey.”
    • It’s free to apply.
    4. Advertisement
Part 2
Part 2 of 3:

Providing Business Information

PDF download Download Article
  1. [2] Nike needs information about your business before they award you authorized retailer status. In order to provide this information, you must take a brief survey. The questions about the nature of your business include:
    • Is your business home-based?
    • Is your business online?
    • Do you have a physical store that you sell products from?
    • When you’ve completed the survey, click “Save Application” at the bottom of the section.
  2. [3] From the main “Application Progress” screen, click the number 2. This will take you to the general account information section. General account information is information pertaining to your business.
    • Enter the full name of the business along with relevant contact information in this section of the application.
    • Additionally, enter billing information. This is especially important in cases where your business is billed to an address that is different than the address of your business’ location.
    • When you’re done, click the “Save Application” button at the bottom of the page.
  3. [4] From the main “Application Progress” screen, click the number 3. The business profile is the portion of the application where you enter information pertaining to what type of business you have. Is it a sporting goods store? A department store? A general footwear store? Choose the correct business type from the drop-down menu to select it.
    • The text boxes below the business type drop-down menu offer you the chance to provide more details about your business. If you wish, enter the name of your business agent and type a brief description of the business.
    • More specifically, you’ll have to designate what the organizational scheme of your business is. Is it an LLC, a sole proprietorship, a partnership, or some other sort of business? Select the appropriate business type from the drop-down menu to select it.
    • Provide the date the business started and its tax ID.
    • When you’re done, click “Save Application” to return to the main screen.
  4. [5] From the main “Application Progress” screen, click the number 4. In this section, you must -- at the bare minimum -- provide the first and last name of the store or company’s owner, as well as their title within the company.
    • If you wish, add optional details about the owner’s background, including his or her driver’s license number, phone number, Social Security number, and address.
    • The owners of any business that is not a sole proprietorship will need to indicate what percentage of the business each owner possesses.
    • Fill this section out carefully. If the application is approved, the owners will be required to sign the contract.
    • If your business has multiple owners, you can add owners by filling in the “Add New Owner” section again after filling the section out for the first owner and clicking the “Add New Owner” button.
    • When you’ve completed the section, click “Add Owner,” then click “Return to Application.”
  5. This section requires you to indicate where you want to sell Nike products. From the main “Application Progress” screen, click the number 5. Fill in the text boxes with the appropriate information about the store where you want to sell Nike goods. Mandatory fields include the store’s name, address, city, state, zip code, country, and phone number.
    • If you want to provide additional details, you could provide a store number, a billing address, and a fax number.
    • If you wish to sell Nike goods at multiple locations that are all owned by a single company, you can click the “Add New Store” button at the bottom of the section.
    • Once you’ve filled in all the information, click “Add New Store,” then click “Return to Application” at the bottom of the page.
    6. Advertisement
Part 3
Part 3 of 3:

Finalizing Your Application

PDF download Download Article
  1. [6] You must provide four images of your store. One must be an exterior shot and one must be an interior shot. The images must be in color.
    • From the “Application Progress” screen, click the number 6.
    • Click the “Choose File” button to select an image from your hard drive. Select the image, then click the store location listed below to attach the image to the appropriate store.
    • If you intend to be a retailer for multiple locations, you must provide four images of each store.
    • Your images can be in .jpg, .png, or .gif formats.
    • When you’re done, click “Save Application” at the bottom of the page.
  2. [7] You’ll need to fill out and then upload Nike’s “Uniform Sales & Use Tax Certificate Multi-jurisdiction” as well as a resale certificate from the particular state your business is located in. The application will automatically generate links to the appropriate forms based on your business’ location. Simply click on the links in the application and fill them out.
    • You might have to print the forms, then fill them out, then scan them back in. If you have .pdf editing programs, you could fill the forms out directly on your computer.
    • Once they’re filled out, click “Choose File,” then select the appropriate file. Click “Upload Tax Certificate” after you’ve finished. It makes no difference whether you upload the resale certificate or the “Uniform Sales” form first.
    • Repeat for the other file, then click “Save Application.”
  3. [8] Once the application is complete, it will enter the review stage. Applications can take up to two months to process, so be patient. If your application is approved, congratulate yourself -- you’re now an authorized Nike dealer. Move forward with the process by reviewing pricing and minimum order information.
    • If your application is not approved, you must wait one year before reapplying.
    • Providing additional information by filling out the text fields that are not required might get your application processed more quickly.
    • Be clear and honest when filling in the application. Applications with errors, inconsistent information, or points of confusion will take longer to process than applications that provide accurate, honest information .
    • If you have trouble with the application, email m.newdoor.inq@nike.com with your question or issue.
    4. Advertisement

Community Q&A

Search
Add New Question
  • Question
    How much does it cost to become an authorized dealer?
    Community Answer
    There is no fee to apply to become an authorized Nike dealer.
    Thanks! We're glad this was helpful.
    Thank you for your feedback.
    If wikiHow has helped you, please consider a small contribution to support us in helping more readers like you. We’re committed to providing the world with free how-to resources, and even $1 helps us in our mission. Support wikiHow
    Yes No
    Not Helpful 11 Helpful 56
  • Question
    Can I apply to be an authorized dealer online?
    Community Answer
    Yes, you must apply online.
    Thanks! We're glad this was helpful.
    Thank you for your feedback.
    If wikiHow has helped you, please consider a small contribution to support us in helping more readers like you. We’re committed to providing the world with free how-to resources, and even $1 helps us in our mission. Support wikiHow
    Yes No
    Not Helpful 5 Helpful 17
  • Question
    What is the email address to submit applications to become an authorized dealer in the U.S.?
    Community Answer
    There is no email address involved in submitting applications to become an authorized dealer in the U.S. or anywhere. The process is completed entirely through Nike's online application portal.
    Thanks! We're glad this was helpful.
    Thank you for your feedback.
    If wikiHow has helped you, please consider a small contribution to support us in helping more readers like you. We’re committed to providing the world with free how-to resources, and even $1 helps us in our mission. Support wikiHow
    Yes No
    Not Helpful 0 Helpful 4
See more answers
Ask a Question
200 characters left
Include your email address to get a message when this question is answered.
Submit
      Advertisement

      Tips

      • Repeat the application process for each store you own and would like to sell Nike products from.
        Thanks
        Helpful 1 Not Helpful 0
      Submit a Tip
      All tip submissions are carefully reviewed before being published
      Name
      Please provide your name and last initial
      Submit
      Thanks for submitting a tip for review!
      Advertisement

      Warnings

      • Read the terms and conditions carefully before submitting your application to become a Nike dealer.
        Thanks
        Helpful 3 Not Helpful 0
      • Filling out an application is no guarantee of being chosen as a Nike vendor.
        Thanks
        Helpful 1 Not Helpful 0
      Advertisement

      You Might Also Like

      How to
      Set up Your Tattoo Machine
      How to
      Open a Clothing Store
      How to
      Start a Clothing Line
      How to
      Start Your Own Cosmetics Line
      How to
      Start an Accessory Business
      How to
      Bleach Your Ends
      How to
      Begin Selling Avon
      How to
      Start a Nail Salon
      7 Steps to Start a Successful Beauty Salon
      How to
      Open a Beauty Supply Store
      Advertisement

      References

      1. ↑ http://nike.force.com/era/apex/CIG_US_AccountRegistration
      2. ↑ nike.secure.force.com/era/apex/CIG_NA_AccountApplication
      3. ↑ nike.secure.force.com/era/CIG_NA_AccountApplication
      4. ↑ nike.secure.force.com/era/CIG_NA_AccountApplication
      5. ↑ nike.secure.force.com/era/CIG_NA_AccountApplication
      6. ↑ nike.secure.force.com/era/CIG_NA_AccountApplication
      7. ↑ nike.secure.force.com/era/CIG_NA_AccountApplication
      8. ↑ https://www.nike.com/help/claims/terms

      About This Article

      Article Summary X

      If you’d like to become an authorized Nike dealer, the first thing you’ll need is a physical store, as online retailers aren’t eligible. If you’re already running a store, head to Nike’s Electronic Retailer Application website, create a user account, and begin your application. Once you’re done, it can take up to two months to receive a response, so be patient. Read on to learn more about the paperwork and certificates needed to successfully complete your application.

      Did this summary help you?
      In other languages
      Thanks to all authors for creating a page that has been read 284,376 times.

      Reader Success Stories

      • Vijay Chaurasiya

        Nov 29, 2017

        "I have currently opened a general shoe store and want to become a authorized dealer of Nike or Adidas."
      More reader stories Hide reader stories
      Share your story

      Did this article help you?

      Advertisement