What You Need to Know About the TikTok Creator Rewards Program

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How to get paid for posting content on TikTok
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If you are a TikTok content creator, you’ve probably heard of the Creator Rewards Program (formerly known as the TikTok Creator Fund). The Creator Rewards Program allows content creators to get paid for making high-quality, qualified content. You may be wondering how you join, what the requirements are, and if it’s worth it. This wikiHow article answers all your questions about the TikTok Creator Rewards Program.

TikTok Creator Rewards Program

The TikTok Creator Rewards Program replaced the Creator Fund. It allows eligible creators to earn money per 1000 views on eligible videos. Creators must be in good standing, have 10,000 followers, and 100,000 views over 30 days to be eligible. Eligible creators can apply in the TikTok Studio in the app.

Section 1 of 12:

What is the Creator Rewards Program?

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  1. Eligible content creators on TikTok can sign up for the program and earn money by posting high-quality content that meets the eligibility requirements. Rewards are calculated based on qualified views (also known as RPM). You receive rewards per 1000 qualified views. [1]
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Section 2 of 12:

Is the Creator Rewards Program the same as the Creator Fund?

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  1. No, the TikTok Creator Rewards Program is the successor to the Creator Fund. The Creator Rewards Program was created to replace the Creator Fund. The Creator Rewards Program is designed to offer higher revenues for views on high-quality, qualified videos, with more transparency. It also offers creators access to an updated dashboard that shows video performance analytics and video eligibility. [2]
Section 3 of 12:

What are the eligibility requirements?

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  1. 1
    The eligibility requirements to join the Creator Rewards Program are as follows: [3]
    • You must be 18 years or older.
    • You must reside in one of the countries where the Rewards Program is available.
      • As of April 2025, this includes the US, UK, Germany, Japan, South Korea, France, and Brazil.
    • You must have a personal account. Business, political, and government accounts are not eligible.
    • You must have at least 10,000 authentic followers.
    • You must have had at least 100,000 unique views in the last 30 days.
    • Your account must be in good standing and compliant with TikTok's Terms of Service and Community Guidelines.
    • You must have a valid linked payment account in the creator’s name or owned by the creator.
    • You must post original content that meets the eligibility requirements.
    • You must post videos that are at least one minute long.
  2. 2
    Creators must also maintain the following requirements while in the program:
    • You must not engage in fraudulent activity, such as using bots, registering fake accounts, or trying to inflate your followers, views, likes, shares, or comments.
    • You must post original content that lines up with TikTok’s values of inspiring joy and creativity.
    • You must not engage in abusive behavior or make false statements in your content or on the platform.
    • You must not engage in illegal activity in connection with the program.
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Section 4 of 12:

How do you join the Creator Rewards Program?

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  1. You can apply within the TikTok Studio on the TikTok app. Once you complete the application process, you should hear back from TikTok within 3 days. Use the following steps to apply for the program:
    • Open the TikTok app.
    • Tap the Profile icon in the lower-right corner.
    • Tap the icon with three lines (☰) in the upper-right corner.
    • Tap TikTok Studio .
    • Tap Creator Rewards Program .
    • Go through the application process if you are eligible.
Section 5 of 12:

What are the video requirements?

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  1. The video requirements are as follows: [4]
    • One Minute or Longer: Videos must be longer than one minute to be eligible to receive rewards.
    • Uploaded after joining the program: Videos you uploaded before joining the Creator Rewards Program are not eligible to receive rewards.
    • Must have at least 1000 qualified views: Videos start receiving rewards after 1000 views. Qualified views include views that are over 5 seconds from the For You Page (FYP). Paid, fraudulent, or disliked views do not count.
    • Original Content: Content must be written, filmed, edited, and produced by the creator. Duets and stitches, content reproduced with slight variations (i.e., slightly sped up, uses filters), copying other people’s videos without adding anything original, looping videos, videos that only contain images or text overlays, or videos containing copyrighted music that is over one minute are not considered original content.
    • High Quality: Videos should have good shots, editing, and audio. Screen recordings, black screens, split screens, slides, reaction videos, and random shots are not considered high quality.
    • Nothing inappropriate: Videos that contain sexual content, inappropriate dress, or vulgar language or audio are not eligible to receive rewards.
    • No disturbing content: Videos containing graphic violence or shocking scenes are not eligible to receive rewards. Dangerous acts are also not allowed.
    • No promotional content: Videos that are meant to push views, likes, or follows, contain contact information, contain clickbait, or have links to other platforms are not eligible to receive rewards.
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Section 6 of 12:

How much can creators expect to earn?

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  1. The amount you make depends on a few key factors. TikTok doesn’t share the exact figures, but some unofficial estimates suggest that you can earn between $4.00 to $8.00 per 1000 views. [5] By comparison, the old Creator fund would pay between $0.02 to $0.04 per 1000 views. YouTube Shorts pays between $0.01 to $0.07 per 1000 views.
Section 7 of 12:

How are the rewards calculated?

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  1. There are four key factors that determine how much of a reward a video can earn. They are as follows:
    • Originality: Videos that contain original content that showcases a creator’s unique talents, perspective, or knowledge are more likely to earn higher rewards.
    • Watch Durations: Videos that keep viewers engaged for longer periods of time are more likely to earn higher rewards.
    • Engagement: Videos that have lots of engagement (i.e., likes, comments, shares) are more likely to earn higher rewards.
    • Discoverability: Videos that align with popular search terms and resonate with viewers are more likely to earn higher rewards.
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Section 8 of 12:

Does joining affect your content’s performance?

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  1. Joining the Creator Rewards Program shouldn’t affect your content performance. TikTok is full of anecdotes from people who say their views and engagement dropped after joining the Creator Rewards Program or Creator Fund. TikTok says that joining the program does not affect your video or account performance. Any changes in performance after joining the program are likely due to changes in trends, the algorithm, or the content you are producing.
Section 9 of 12:

Pros of joining the Creator Rewards Program

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  1. If you regularly post on TikTok and have a decent sized following, why not get paid for it? It may not be a lot, but you can get a little bit of financial support by posting on TikTok.
  2. 2
    You don’t need to run ads or sell products. Unlike YouTube, you don’t need to run ads to monetize your videos, and unlike the TikTok Shop, you don’t need to sell products to earn money.
  3. 3
    There’s no limit to how much you can earn. If your videos go viral and have lots of engagement, there’s no limit to how much money you can earn. [6]
  4. 4
    Increased visibility. Being an influencer may open the doors to brand deals and other ways to supplement your income. TikTok influencers are in high demand as you have to be pretty successful just to be eligible to join the program.
  5. 5
    Community engagement. Not only does having a platform on TikTok allow you to connect with other like-minded individuals, but joining the Creator Rewards Program can connect you with other influencers that you can collaborate and get support.
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Section 10 of 12:

Cons of Joining the Creator Rewards Program

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  1. 1
    High eligibility requirements. Getting 10,000 followers and 100,000 views in 30 days is no easy task. For many people, it can be a challenge to not run afoul of the Community Guidelines.
  2. 2
    The payouts are inconsistent. The rewards are determined by the performance of your videos. It can be hard to predict which videos will go viral and which won’t. Any money you receive will likely be inconsistent at best.
  3. 3
    It’s a lot of hard work. The Creator Rewards Program rewards high-quality content. This means you have to spend a lot of time coming up with new ideas, filming, editing, and posting. Additionally, you'll need to spend a lot of time gauging your analytics to see which videos perform well and which videos don’t. Many creators experience burnout from the amount of work involved.
  4. 4
    You may find the type of content restricting. The Creator Rewards Program rewards very specific content that aligns with TikTok’s values. In order to be successful, you may have to focus on what is trending instead of what you want to post. Niche or edgy content may not do so well in the Creator Rewards Program.
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Section 11 of 12:

Is it worth it to join the Creator Reward Program?

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  1. It depends. If you already have a successful following and you’re just looking to make a little money on the side, joining the Creator Rewards Program may be worth it. However, if you are looking to make a substantial income from it, chasing trends, gauging analytics, and trying to stay on TikTok’s good side may prove very stressful.
Section 12 of 12:

Alternatives to the Creator Rewards Program

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  1. If you have a decent following on TikTok, you may be able to leverage that following by collaborating with brands. Many brands want to work with internet influencers with a decent-sized following to help promote their products. You may be able to earn a commission from sales.
  2. 2
    TikTok Shop. The TikTok Shop allows users to sell products on the platform. You can make money by making your own storefront with products to sell, or you can use your platform to promote products in the shop and earn a commission from them.
  3. 3
    TikTok Series. TikTok Series is a new feature that allows eligible creators to create premium content and put it behind a paywall. A series can have up to 80 videos between 30 seconds and 20 minutes long each. Members can purchase access to each series. [7]
  4. When you go live, viewers can send gifts that are worth real money. You can earn a few cents by going live, or several dollars depending on how big and engaging your Live is.
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      References

      1. ↑ https://support.tiktok.com/en/business-and-creator/creator-rewards-program/creator-rewards-program
      2. ↑ https://support.tiktok.com/en/business-and-creator/creator-rewards-program/how-is-the-creator-rewards-program-different-from-the-tiktok-creator-fund
      3. ↑ https://support.tiktok.com/en/business-and-creator/creator-rewards-program/creator-rewards-program
      4. ↑ https://www.tiktok.com/creator-academy/en/article/creator-rewards-program
      5. ↑ https://www.brandwatch.com/blog/tiktok-creator-program/
      6. ↑ https://www.meltwater.com/en/blog/tiktok-creator-fund
      7. ↑ https://support.tiktok.com/en/business-and-creator/tiktok-series/about-tiktok-series

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