Thesis statement: People are getting tired of vampires. Faced with tremendous backlash from anti-Twilight (and spinoff) crowds, the genre as a whole is taking a huge reputation hit among a certain demographic…for better or worse. Main supporting analysis: A three-month look at message boards, blogs, and news sites before and following the release of a Twilight film. 1. The vampire’s bad rap 1. Precursors 1. Anne Rice 1. Though more socially acceptable, Rice’s books established the vampire as more geek fodder than horror 1. Twilight 1. Teenage girls, another subset most people react badly against, picked up books 2. Other examples include Backstreet Boys, Bieber, etc. 1. Methodology 1. Message boards 2. Blogs/news opinion sites 1. Message boards 1. Results 1. Before release 1. Sentiment across boards still largely negative due to previous Twilight coverage 1. After 1. Sentiment much, much angrier, judging by tone and general number of posts 1. Blogs/news opinion sites 1. Results 1. Before release 1. A little less harsh than message boards, but still overall negative 1. After 1. Sites seem more likely to post okay reviews (or at least concede good/interesting/entertaining points) 1. Closing 1. Restatement of thesis 2. Vampire downswing 1. Research shows vampire popularity decreases every single time Twilight media released