wikiHow Market Description Template 1. Market Overview: Size of the market (in terms of volume, value, or number of consumers) Rate of growth in the market (annual growth rate over the past few years, expected future growth) Geographic coverage (specific regions, countries, or globally) 2. Market Segmentation: Identify and describe the different segments in the market, defined by: Demographics (age, gender, income, occupation, etc.) Psychographics (lifestyle, values, preferences, etc.) Geographic location Behavioural factors (usage rate, loyalty status, readiness to purchase, etc.) 3. Customer Analysis: Who are the customers in this market? What are their needs and pain points? What are their buying patterns and preferences? 4. Competitor Analysis: Who are the main competitors in this market? What products or services do they offer? What are their strengths and weaknesses? 5. Trends and Challenges: What are the current trends in the market? What challenges does the market face? How are these trends and challenges expected to change in the future? 6. Regulatory Environment: What regulations affect this market? How do these regulations impact business operations and market potential? 7. Opportunities: Given the market conditions, trends, and challenges, what opportunities exist in this market? Remember to back up all sections with as much relevant data as possible. The more specific and accurate the data, the more valuable your market description will be. Always ensure your sources are credible and up-to-date. Page