How to Add Ads to Your Blog

Co-authored by Pete Canalichio

Last Updated: September 17, 2024

There are many ways of adding advertisements to your blog. Choosing the right method depends on what type of ads you want shown on your blog and which online advertising program you want to sign up with. Some of the most popular ad publishing companies for blog advertising include Google AdSense and Yahoo Publisher but there are many more options available. Once you have chosen which publishers to use to add ads to your blog you can sign up for their service through their website and follow their requirements for displaying ads on your blog.

Method 1

Method 1 of 5:

Google AdSense

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Contextual ads work by first determining what type of content is shown on your blog and then delivering ads that match the nature of the content (for example, if your blog is about real estate the contextual ads may be about real estate agents). You don't have to worry about which specific ads to show because Google does that for you.

Method 2

Method 2 of 5:

Yahoo Publisher

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Use Yahoo Publisher as an alternate to Google AdSense if you have a blog that gets a lot of traffic (high number of visitors each day). Yahoo Publisher only displays contextual ads on websites and blogs that have high traffic but the revenue is generally considered to be higher than Google AdSense, so if you qualify to place ads on your blog through Yahoo Publisher it can prove beneficial for you.

Method 3

Method 3 of 5:

Advertising Networks

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1
Pick specifically which ads you want to display on your blog through advertising networks. You have to have very high blog traffic to be considered by advertising networks (at least a few thousand visitors per day) but if you qualify, you can depend on a more steady income coming through well-established advertising corporations that usually pay handsomely to place ads on your blog. You can also provide information directly about your blog and select what type of advertisements you want shown. Here are some advertising networks that you can look into for adding advertisements on your blog.
- Blogads
- BuzzMachine
- Federated Media
- TechCrunch

Method 4

Method 4 of 5:

Affiliation Advertisements

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Add affiliation ads to your blog if you feel that your blog visitors would be interested in purchasing products from another website. For example, if your blog is about books you could join Amazon's Associates Program, which is an affiliate program that will pay you every time someone goes to Amazon using an advertisement on your blog and makes a purchase. Usually you are paid a percentage of the purchase amount, similar to how a salesman earns commission for selling products that are offered for sale by other companies.

Method 5

Method 5 of 5:

Links Within Blog Text

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For example, let's say you wrote a blog post about auto repair. Text Link Ads or a similar online advertising program may decide to pay you for changing the words "auto repair" in your blog into a text link that leads to the website of the auto repair company that is paying for the advertisement. 1 great benefit of text link ads is that they don't use any additional space on your blog design to add ads to your blog, you merely change the text that already exists into a link.

Expert Q&A

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Question

Should you put ads on your blog?

Melissa Rodriguez
Marketing & Advertising Specialist
Melissa Rodriguez is a Marketing and Advertising Specialist and the Founder of Social Media Relations out of Los Angeles, California. With over 5 years of experience, she specializes in branding, content production, social media marketing, and public relations. Melissa holds BS degrees in Global Perspectives and Corporate Finance and Accounting from Bentley University.

Melissa Rodriguez

Marketing & Advertising Specialist

Expert Answer

Putting ads on your blog isn't a great idea if you're in the beginning stages of your blogging. At that point, you want to keep your site as clean and organic as possible. Once you start to scale and get lots of readers each month, it makes more sense to incorporate something like Google AdSense.

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How do I increase traffic on a blog?

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Put up things that people want to see and tell people about it. Use social media and target a specific audience.

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I currently own a busy technology blog. I want to use text link ads in my blog but don't know how to go about getting them.

Community Answer

Try Infolinks.

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Tips

Most blog advertising programs ask you to add an [HTML code] to your blog so advertisements can be displayed. The code is provided by the program that you sign up with and you just have to copy it and paste it within the HTML of your blog where you want the ad to be displayed.

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You can place advertisements on your blog in various formats. Many advertising programs allow you to choose between text ads, image ads, or both. Some programs offer additional formats such as video pop-up advertisements (ads that pop up in a new browser window or take up a portion of the screen when you enter a website). The pop-up ads usually give the viewer the choice of whether they want to continue to the website or finish watching the ad.

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How to Add Ads to Your Blog

Steps

Google AdSense

Yahoo Publisher

Advertising Networks

Affiliation Advertisements

Links Within Blog Text

Expert Q&A

Tips

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