How to Advertise on Reddit for Free

PDF download Download Article
PDF download Download Article

While Reddit offers a paid advertising service, there are many ways brands can use the site to build their presence for free. In particular, the site contains millions of communities known as subreddits that focus on specific interests. You can engage with these subreddits to advertise your brand to people in your target audience. This wikiHow article will teach you how to promote your business for free on Reddit.

1

PDF download Download Article
  1. When creating your profile, use your company name rather than your own name to maintain transparency. This will also help build connections between posts you create with informative, helpful content and your brand.
    2. Advertisement
2

Find your target audience.

PDF download Download Article
  1. Use the Search Reddit search bar at the top of the page to look up interests that align with your products, then pick a few subreddits from the list that appears. You can also use tools like http://redditlist.com to check how active a subreddit is, how quickly it is growing, and the size of its user base.
3

Read the rules.

PDF download Download Article
  1. Reading pages like Reddit’s rules on spam will help you ensure you are posting acceptable content. The rules of specific subreddits are always listed on each subreddit’s home page.
    • If you have any questions about what you should or should not post, consider reaching out to the moderators of that subreddit.
    2. Advertisement
4

Post engaging and valuable content.

PDF download Download Article
  1. Offer solutions to a problem and provide valuable information to grow your reputation in a community. You can reference or include items related to your company, such as a link to your website, but those inclusions should always be integrated into the post, not simply self-promotion.
5

Interact with the community of each subreddit.

PDF download Download Article
  1. If you only post links or content about a business you own, that is considered spam. [1] Instead, try to make connections with individuals and communities to increase interest in your company and build brand loyalty.
    2. Advertisement
6

Engage consistently.

PDF download Download Article
  1. While you should be careful of posting too often, consistency is key in building an online presence. Try to post and engage on a regular basis to create familiarity with your profile and company for regular users of a subreddit.
7

Offer exclusive deals and hold contests.

PDF download Download Article
  1. Before publishing these posts, reach out to the moderators of the subreddit to check that your post will not break any rules. While these posts can draw customers, there is often a fine line between acceptable contests and spam.
    2. Advertisement
8

Post an Ask Me Anything.

PDF download Download Article
  1. Ask Me Anythings, or AMAs, are particularly effective if you have an interesting story to tell. Consider creating a post on https://www.reddit.com/r/AMA/ with your job or something interesting about your company in the title, then answer questions as they appear.

Expert Q&A

Ask a Question
200 characters left
Include your email address to get a message when this question is answered.
Submit
      Advertisement

      Tips

      Submit a Tip
      All tip submissions are carefully reviewed before being published
      Name
      Please provide your name and last initial
      Submit
      Thanks for submitting a tip for review!

      You Might Also Like

      How to
      Analyze an Advertisement
      How to
      Get More Views on a Facebook Video
      How to
      Advertise Locally for Free on the Internet
      How to
      Place an Ad on Gumtree
      How to
      Advertise Your Car on Facebook and Sell It Fast
      How to
      Read Personal Ads
      How to
      Report False Advertising
      How to
      Write Slogans
      How to
      Get Rid of AdChoices
      How to
      Write a Blurb
      How to
      Request Media Coverage for an Event
      How to
      Add Ads to Your Blog
      Advertisement

      References

      1. ↑ https://support.reddithelp.com/hc/en-us/articles/360043504051-What-constitutes-spam-Am-I-a-spammer

      About This Article

      Thanks to all authors for creating a page that has been read 19,087 times.

      Did this article help you?

      Advertisement