How to Analyse a Case Study

1. Analyze its management structure, employee base, and financial history. Describe annual revenues and profit. Provide figures on employment. Include details about private ownership, public ownership, and investment holdings. Provide a brief overview of the business's leaders and command chain. ^[1]

1. In all likelihood, there will be several different factors at play. Decide which is the main concern of the case study by examining what most of the data talks about, the main problems facing the business, and the conclusions at the end of the study. Examples might include expansion into a new market, response to a competitor's marketing campaign, or a changing customer base. ^[2]
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1. Trace a chronological progression of steps taken (or not taken). Draw on the information you gathered, and cite data included in the case study, such as increased marketing spending, purchasing of new property, changed revenue streams, etc.

===Identify the successful aspects of this response as well as its failures.=== #Indicate whether or not each aspect of the response met its goal. Talk about whether the response overall was well-crafted. Use numerical benchmarks, like a desired customer share, to show whether goals were met; analyze broader issues, like employee management policies, to talk about the response as a whole. ^[3]

1. Suggest alternative or improved measures that could have been taken. Use specific examples and backing up your suggestions with data and calculations.
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1. Explain what you'd do to arrive at the measures you proposed. Include any changes to organization, strategy, and management you'd make. ^[4]

1. Emphasize what you would do differently in the case. Showcase both your understanding of the case study and your business strategy. ^[5]
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