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Pete Canalichio

Brand Strategist & Licensing Expert

Pete Canalichio is a Brand Strategist, Licensing Expert, and Founder of BrandAlive. With nearly 30 years of experience at companies such as Coca-Cola and Newell Brands, he specializes in helping brands find the most authentic parts of their story to build a brand strategy. He’s also penned the award-winning books, "Expand, Grow, Thrive" and "Strategic Brand Licensing".

Education

  • MBA, University of North Carolina Kenan-Flagler Business School
  • BS, Physics, United States Naval Academy

Professional Achievements

  • TEDx Speaker, 2017 – "Achieve Your Dreams Through Visualization" – 193K views
  • Received a "Greatest Contributor Award" from both Coca-Cola and Newell Brands for his contributions to their Global Licensing departments
  • Named a Distinguished Flight School Graduate, and served as a U.S. Navy Pilot

Certifications & Organizations

  • Board Member, Georgia Intellectual Property Alliance
  • Committee Member, Licensing Executive Society – Brands as a Business
  • Speaker and Mentor, DAV Patriot Book Camp
  • Alumni Council Member, University of North Carolina, Kenan-Flagler Business School

Favorite Piece of Advice

Start by defining your purpose, vision, and mission. A vision statement is a statement of what the future looks like if your organization is successful. It’s a statement of where you, as a company, are headed. A vision statement describes what the world will look like if you achieve your purpose. Your mission, on the other hand, lays out the method to get there. It answers the question “how?”. How are you going to make our vision a reality? How are you going to behave? How are we going to succeed? How will you know if you are making progress in achieving your vision?

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Co-authored Articles (45)

See How Much Money a YouTube Channel Earns: Free Tools

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How to Make Money on Audible: 6 Effective Ways to Earn

Tricks to earn income on Amazon's audiobook platformWhether you're a writer, blogger, influencer, or just developing your brand, there are great money-making opportunities on Audible. As an author, you can publish your a...

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Make Money As a Webcam Model

Being a webcam model is a career that many people find easy and enjoyable. Typically, women make more money than men at this career, but if you can find your niche, you can make money either way. Start by picking a site ...

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Start a Cafe

Opening a small, cozy, "cute" neighborhood cafe may be the most common dream of the prospective small business owner, but "cute" doesn't pay the bills. Cafes run on tight profit margins, require a significant initial in...

How Does Patreon Work? Everything You Need to Know About Patreon

Whether you’re a writer, an artist, a filmmaker, or a fan, you may have considered signing up for a Patreon account. But how does this popular crowdfunding website work, and is it worth it? In this article, we’ll bre...

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Run an AGM (Annual General Meeting)

An annual general meeting (AGM) is held once a year in accordance with an organization's constitution or rules. During this meeting, you'll need to discuss finances, board elections, and other matters that affect the ent...

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Find the Owners of a Business

If you’re curious about who the owner of a particular business is, it may not be clear how to go about finding out who they are. That information usually isn’t featured on the company sign! Fortunately, no matter the...

How to Create a Business Page on Facebook

Promote your business with an official Facebook pageThis wikiHow teaches you how to create an official Facebook Page for your business or brand using a computer, phone, or tablet. Maintaining a business Page is a great w...

3 Easy Ways to Add a New Workplace on Facebook

A step-by-step guide to putting your work experience on your Facebook profile page Do you want to add your current or previous job to your Facebook profile? You can easily add or update your work experience on Facebook u...

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Become a Flea Market Vendor

Flea markets can be a great way to make some extra money, especially if you make your own goods. Knowing how to get approved as a flea market vendor, the best way to set up your booth, and how to get the most of your se...

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Open a Nightclub

Have you ever dreamed of running a nightclub business? Though it takes careful planning and a considerable amount of time, a properly managed nightclub can be a very profitable business for years to come. If this is your...

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Start an Amusement Park

The amusement park industry has shown steady attendance and revenue growth over the past twenty years. But not all parks are a success. While a well-planned amusement park can generate steady revenues and enormous amount...

12 Simple Steps to Use DeviantArt

An easy-to-follow guide to using DeviantArt in your web browserDeviantart.com is one of the most well-known art-sharing networks on the web. The site features drawings, photos, paintings, and many other forms of art. Joi...

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Start a Demolition Business

A small-scale demolition business can be successfully begun with the development of a business plan and a relatively modest initial investment ($2,000-10,000). Since many construction and renovation companies prefer sub...

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Get Into the London School of Economics

Everything you need to know about applying to one of London’s most competitive schools The London School of Economics and Politics (LSE) is a prestigious, highly selective university located in the heart of London. Get...

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Start a Private Foundation

If you want to make a difference in the world in a big way, and you have the money to do it, you might consider starting a private foundation. Private foundations are a special type of nonprofit organization that gives m...

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Start a Casino

If you're looking for a business venture that can earn you a lot of revenue in a short time, then learning how to start a casino might offer you the opportunity you need. For centuries, gambling has been a favorite pasti...

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Be a Middleman

Many people successfully work for themselves by serving as middlemen between suppliers and consumers. Making a career out of this type of work can be difficult, though, so you need to know how to confront and minimize th...

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Get on Shark Tank

''Shark Tank'' is a wildly popular reality TV show on ABC. If you have a great product or business and can envision yourself among the other entrepreneurs on the show, consider auditioning. Apply by visiting the show’s...

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Attend TED Talks

Attending a TED (Technology, Entertainment and Design) conference can be a potentially life changing event, as you will be able to listen, share, and interact with great thinkers from all over the world in a variety of f...
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