Q&A for How to Start an Advertising Agency

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How to attract customers towards our agencies?

Community Answer

Advertising is an effective way to attract customers in many types of businesses.

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Question

How do I get clients and what kind of people are they?

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Call companies you would like to do business with, then decide if they meet your standards )quality of their products, how they treat employees, customer satisfaction), and if they do, take them on.

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How do I start an advertising agency if I don't have any capital?

Community Answer

Build a portfolio doing 1-2 years pro-bono work. Document everything. Systematize all your work processes. Develop projects complete with goals, milestones, deliverables, cost and ROI. You could also intern at an ad agency for 1-2 years, taking everything they can give you. Or, work at an ad agency full-time, work your way up in the company. Take business management training on the side. Start your own agency when the company is ready to give you your own accounts to manage.

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What are ways I can get investment for an ad agency?

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Focus on a niche space, choose a company and go all in (i.e. becoming a Beauty Salon Ad Agency and delivering your most premium service for your targeted salon for a year), then offer a capital investment for an equity stake.

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Question

I call clients and set meeting times and do proper follow up with them, but in the end I don't get the work. Why?

Community Answer

Research your leads (cold to warm), understand the value that you're selling, what can you do before you close that is of value to the lead but will leave them wanting more of your service? Understand your lead cycle and how many times it may take to close a lead in the beginning. 2-3% closing rate is close to average. Targeted leads and volume is the game. You could also bring in a partner experienced in sales to help with that aspect of the business.

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Question

How much can I earn from an advertising agency?

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Community Answer

$5,000: Average monthly revenue for a budding marketing agency in a small town. $25,000: Average monthly revenue for a growing agency in a metropolitan area. $100,000: Average monthly revenue for a top-tier marketing agency with a national or international presence.

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How do I get clients to work with me?

Inam Ul haq

Community Answer

Develop a strong online presence. Create a professional website and social media profiles to showcase your skills and expertise. Attend industry events and conferences, and join relevant groups to connect with potential clients and partners. Encourage happy clients to refer their network to you.

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