How to Apply Moisturizer Correctly & Choose the Right Product for Your Skin

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A guide to pick the perfect moisturizer and keep your skin hydrated
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Moisturizer keeps your skin healthy and hydrated, but the type of product you should use depends on your skin type. In this article, we’ll teach you how to choose the perfect moisturizer for your face and body, as well as how to apply it properly. We even talked to FAAD board certified dermatologist Mohiba Tareen, MD, for the best tips on how to lock in extra moisture.

Best Tips to Apply Moisturizer

Use a nickel-sized amount of moisturizer on your skin, rubbing it in an upward and outward direction. Apply moisturizer within 5 minutes of washing your face to help lock in moisture. If you have dry skin, opt for a thicker cream or ointment with hydrating ingredients like jojoba oil, shea butter, and glycerin.

Section 1 of 6:

Applying Facial Moisturizer

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  1. Tareen says, “the best time to apply moisturizer is after showering or bathing.” [1] Use your fingers to apply a gentle, non-abrasive cleanser onto your skin, then work it into a lather. Rinse thoroughly with lukewarm water and pat your skin dry with a soft towel. [2]
    • Avoid cleansers that contain alcohol or fragrance. [3]
    • Applying moisturizer while your skin is still damp helps it absorb better. [4]
    • Do not wash your face with hot water because it strips the skin of moisture and its natural oils. [5]
  2. The amount of moisturizer you need depends on your skin and product type. In general, you can apply a nickel-sized amount of a thinner, water-based moisturizer since the skin absorbs it quickly. If you’re using a thicker cream or ointment , a dime-sized dollop should do the trick. Talk to your dermatologist if you’re not sure how much product to apply. [6]
    • Apply a thicker cream or ointment if you have dry skin. [7]
    • Day creams are typically thinner, while night creams are thicker. [8]
    • Use a moisturizer with SPF 30 to protect your face and body during the day. [9]
    • You can find a rich moisturizer that works for both morning and night here .
    • You can also try using face cream with CBD for a calming effect. Popular brands include CBD American Shaman and Charlotte's Web .
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  3. Use clean fingertips to apply small dabs of the moisturizer on dry areas like your forehead, cheeks, nose, and chin. [10] This helps distribute the product evenly all over your face.
    • Don't forget about your neck! This is especially important when you're applying a daytime moisturizer with SPF, which will help protect these areas from sun damage. [11]
  4. With your fingertips, smooth each dot of moisturizer upwards and outwards using circular motions for a subtle lifting effect. Gently massage your skin to help the moisturizer sink in, and be extra careful around your eye area since the skin is thinner. [12]
    • Allow the moisturizer to absorb completely before applying makeup or other products.
  5. The skin around your eyes is thinner and more sensitive than the skin anywhere else on your body, so many people like to apply a special cream to this area. [13] If you want to use eye cream , take your ring finger and dab a small amount of cream around the eye area. Continue tapping until it's completely absorbed into your skin. [14]
    • Avoid pulling or tugging the delicate skin around your eyes.
    • Give the cream about a minute to fully absorb before moving on to your regular moisturizer.
    • During the daytime, apply the same SPF moisturizer for your face around your eyes. [15]
    • Look for eye creams with ingredients like retinol, peptides, hyaluronic acid, ceramides, antioxidants, niacinamide, and kojic acid. [16]
  6. Use a non-irritating lip balm to keep your lips plump and hydrated. If you have chapped lips, look for products with castor seed oil, ceramides, dimethicone, hemp seed oil, mineral oil, petroleum, shea butter, or white petroleum jelly. [17] Carry your lip balm with you so you can reapply it throughout the day—you can even wear it under lipstick!
    • Before going outside, apply a lip balm with SPF 30 or higher that has titanium oxide and/or zinc oxide. [18]
    • If your lips tingle, burn, or sting after applying lip balm, stop using it and switch to a different product. [19]
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Section 2 of 6:

Choosing the Best Moisturizer for Your Skin Type

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  1. Normal skin is clear and not sensitive. [20] Stick with a light, water-based moisturizer to keep your skin looking fresh. If you’re 50 or older, your skin needs more moisture so opt for a cream-based moisturizer . [21]
    • Water-based moisturizers often contain lightweight oils or silicone-derived ingredients.
  2. Dry skin is flaky, itchy, or rough to the touch. [22] Very dry skin may even crack and be painful. To restore hydration in your skin, go for a thicker cream or ointment. [23]
    • Tareen recommends using “ ceramide-based moisturizer ” to “help the skin hold onto moisture.” [24]
    • Look for hydrating ingredients like jojoba oil, dimethicone, glycerin, hyaluronic acid, lactic acid, lanolin, and shea butter. [25]
    • For very dry and irritated skin, opt for moisturizers that are high in oil, with ingredients like petroleum jelly or mineral oil. Apply these to your skin as often as necessary. [26]
  3. Oily skin is shiny, greasy, and usually more susceptible to acne. [27] Too much moisturizer can clog your pores, so use a gel moisturizer that is labeled “oil-free” and “non-comedogenic.” [28]
    • If you're acne-prone, do not use heavy lotions and creams. [29] Avoid pore-clogging ingredients like beeswax, coconut oil, and cocoa butter. [30]
    • Even if you have oily skin, you need to apply moisturizer to hydrate your skin, especially if you’re using acne treatments that have benzoyl peroxide, salicylic acid, adapalene, tazarotene, tretinoin, or isotretinoin. [31]
  4. If you have combination skin, your skin is dry in some spots and oily in others. [32] Apply a thicker cream or lotion on dry areas, like your cheeks and neck, and a gel-based moisturizer in the oily areas, like your T-zone (forehead, nose, and chin). [33]
  5. Sensitive skin may sting or burn after applying products. [34] Opt for a barrier-boosting moisturizer with ingredients like ceramides, petroleum, glycerin, and hyaluronic acid. [35]
    • Look for products that say "hypoallergenic" and "fragrance-free" on the label.
  6. As you age, your skin produces less oil, making it thinner and drier. [36] To keep your skin hydrated, pick an anti-aging moisturizer with ingredients like vitamin C, retinol, ceramides, and exfoliating acids (like glycolic and ascorbic acid). [37]
    • Sunscreen is one of the most effective anti-aging products you can buy. Use a sunscreen with SPF 30 or higher in the daytime and reapply every 2 hours. [38]
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Section 3 of 6:

Moisturizing Your Body

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  1. Use a fragrance-free cleanser with moisturizing ingredients like shea butter and glycerin. Lather the cleanser in your hands before washing your body, then rinse thoroughly with warm water. Use a soft, clean towel to pat your skin dry. [39]
    • To prevent stripping your skin of moisture, limit your shower to 5 minutes and avoid using hot water. [40]
    • Avoid scrubbing your skin with a loofah or washcloth if you have dry or sensitive skin. [41]
  2. According to Tareen, “you should moisturize with a cream-based moisturizer right after you bathe.” Apply moisturizer as soon as you step out of the shower, while your skin is still damp. [42] Start with a quarter-sized amount of product and use more as needed.
    • Pay extra attention to the driest parts of your body, like your elbows, knees, and feet.
    • Use short, firm strokes to apply the moisturizer all over your body. Rub along the direction of the hair follicle to avoid irritation. [43]
    • If you have dry skin, use a heavier cream during the winter months and a lighter lotion in the summer. [44]
  3. Every time you wash your hands, you remove the moisturizer you previously applied along with the natural oils and moisture in your skin. Get into the habit of applying hand cream every time after you wash your hands to keep them moisturized. [45]
    • During the winter, wear gloves to protect your hands from the wind and cold. [46]
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Section 4 of 6:

When should you apply moisturizer?

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  1. For most people, this means moisturizing twice a day, usually after washing their face in the morning and evening. Applying moisturizer to damp skin is especially important to retain moisture and prevent water loss. [47]
Section 5 of 6:

Why is it important to moisturize?

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  1. The skin barrier is the outer layer of skin that protects your body from the environment. [48] Moisturizing regularly allows your skin barrier to repair itself, retain moisture, and stay young and healthy. It can also improve the texture of your skin and conceal the appearance of blemishes. Other benefits of moisturizer include: [49]
    • New cell generation
    • Increased skin elasticity
    • A more even complexion
    • A reduction in acne, fine lines, and age spots
    • Protection from developing extreme dryness or oiliness
    • Relief from dryness, flakiness, rough patches, and skin sensitivity
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Section 6 of 6:

Facial Moisturizer vs Body Lotion

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  1. Because of this, it’s generally not recommended to use body lotion on your face. Body lotion does hydrate the skin, but your face has thinner skin and more oil glands, making it more sensitive and prone to breakouts. Applying a body product to your face can exacerbate skin issues, so be sure to read the product label and instructions before using a new moisturizer. [50]
    • Some body moisturizers are suitable for use on both the face and body. Before applying a multipurpose product on your face, check that it’s labeled “non-comedogenic.”

Expert Q&A

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  • Question
    Why should I apply face moisturizer?
    Mohiba Tareen, MD
    FAAD Board Certified Dermatologist
    Mohiba Tareen is a board certified Dermatologist and the founder of Tareen Dermatology located in Roseville, Maplewood and Faribault, Minnesota. Dr. Tareen completed medical school at the University of Michigan in Ann Arbor, where she was inducted into the prestigious Alpha Omega Alpha honor society. While a dermatology resident at Columbia University in New York City, she won the Conrad Stritzler award of the New York Dermatologic Society and was published in The New England Journal of Medicine. Dr. Tareen then completed a procedural fellowship which focused on dermatologic surgery, laser, and cosmetic dermatology.
    Mohiba Tareen, MD
    FAAD Board Certified Dermatologist
    Expert Answer
    When you apply a moisturizer to your face, it keeps your skin hydrated, supple, and elastic.
    Thanks! We're glad this was helpful.
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  • Question
    What ingredients should I look for in a moisturizer?
    Mohiba Tareen, MD
    FAAD Board Certified Dermatologist
    Mohiba Tareen is a board certified Dermatologist and the founder of Tareen Dermatology located in Roseville, Maplewood and Faribault, Minnesota. Dr. Tareen completed medical school at the University of Michigan in Ann Arbor, where she was inducted into the prestigious Alpha Omega Alpha honor society. While a dermatology resident at Columbia University in New York City, she won the Conrad Stritzler award of the New York Dermatologic Society and was published in The New England Journal of Medicine. Dr. Tareen then completed a procedural fellowship which focused on dermatologic surgery, laser, and cosmetic dermatology.
    Mohiba Tareen, MD
    FAAD Board Certified Dermatologist
    Expert Answer
    Moisturizers that have a ceramide base help water stay deeper in the skin barrier. Shea butter is also fantastic, but it's a nut derivative, so be careful using it if you're allergic. Glycerine is also great, as well as petrolatum. Dimethicone-based moisturizers are also good to use.
    Thanks! We're glad this was helpful.
    Thank you for your feedback.
    If wikiHow has helped you, please consider a small contribution to support us in helping more readers like you. We’re committed to providing the world with free how-to resources, and even $1 helps us in our mission. Support wikiHow
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  • Question
    How do you apply moisturizer on an oily face after washing?
    Jennifer Boidy, RN
    Registered Nurse
    Jennifer Boidy is a Registered Nurse based in Baltimore, Maryland. In addition to her nursing career, she also works as a Healthcare Content Strategist & Writer, helping businesses and non-profits market their products and services to healthcare provider organizations, pharmaceutical companies, and other healthcare services vendors. Jennifer’s areas of expertise include pharmaceuticals & life sciences, health technology, medical devices & diagnostics, health insurance & managed care, and healthcare services & facilities. Her certification as a Registered Nurse was issued by the Maryland Board of Nursing. She graduated from the University of Maryland with a BS in Marketing and Finance. She received her Associate of Science in Nursing from Carroll Community College in 2012.
    Jennifer Boidy, RN
    Registered Nurse
    Expert Answer
    Oily skin still needs moisture just like other types of skin, especially after washing. Using a lighter moisturizer, such as a lotion rather than a cream, is better for oily skin. Also be sure to choose a water-based lotion that is labeled non-comedogenic, which means it won’t clog your pores. After washing, pat your skin dry, and gently spread the lotion onto your face using your fingertips.
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    Thank you for your feedback.
    If wikiHow has helped you, please consider a small contribution to support us in helping more readers like you. We’re committed to providing the world with free how-to resources, and even $1 helps us in our mission. Support wikiHow
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      References

      1. ↑ Mohiba Tareen, MD. Board Certified Dermatologist. Expert Interview. 26 March 2020.
      2. ↑ https://www.aad.org/public/everyday-care/skin-care-basics/care/face-washing-101
      3. ↑ https://medlineplus.gov/ency/patientinstructions/000751.htm
      4. ↑ https://www.aad.org/public/everyday-care/skin-care-basics/dry/pick-moisturizer
      5. ↑ https://www.utmedicalcenter.org/the-importance-of-moisturizing/
      6. ↑ https://www.aad.org/public/diseases/a-z/dry-skin-self-care
      7. ↑ https://www.aad.org/public/everyday-care/skin-care-basics/dry/pick-moisturizer
      8. ↑ https://health.clevelandclinic.org/day-or-night-what-to-look-for-in-a-facial-cream
      9. ↑ https://health.ucdavis.edu/blog/cultivating-health/what-you-should-know-about-sunscreen-spf-and-protecting-your-family/2022/06
      1. ↑ https://www.vogue.in/beauty/content/how-to-apply-skincare-products-correctly-read-this-to-check
      2. ↑ https://www.aad.org/public/everyday-care/sun-protection/shade-clothing-sunscreen/how-to-apply-sunscreen
      3. ↑ https://www.aad.org/public/diseases/a-z/dry-skin-self-care
      4. ↑ https://eczema.org/information-and-advice/types-of-eczema/eczema-around-the-eyes/
      5. ↑ https://health.clevelandclinic.org/hello-bright-eyes-how-to-pick-the-eye-cream-thats-right-for-you/
      6. ↑ https://health.clevelandclinic.org/hello-bright-eyes-how-to-pick-the-eye-cream-thats-right-for-you/
      7. ↑ https://health.clevelandclinic.org/hello-bright-eyes-how-to-pick-the-eye-cream-thats-right-for-you/
      8. ↑ https://www.aad.org/public/everyday-care/skin-care-basics/dry/heal-dry-chapped-lips
      9. ↑ https://www.aad.org/public/everyday-care/skin-care-basics/dry/heal-dry-chapped-lips
      10. ↑ https://www.aad.org/public/everyday-care/skin-care-basics/dry/heal-dry-chapped-lips
      11. ↑ https://www.aad.org/public/everyday-care/skin-care-basics/care/skin-care-tips-dermatologists-use
      12. ↑ https://www.aad.org/public/everyday-care/skin-care-basics/dry/pick-moisturizer
      13. ↑ https://www.aad.org/public/everyday-care/skin-care-basics/care/skin-care-tips-dermatologists-use
      14. ↑ https://www.aad.org/public/everyday-care/skin-care-basics/dry/pick-moisturizer
      15. ↑ Mohiba Tareen, MD. FAAD Board Certified Dermatologist. Expert Interview. 26 March 2020.
      16. ↑ https://www.aad.org/public/everyday-care/skin-care-basics/dry/dermatologists-tips-relieve-dry-skin
      17. ↑ https://nationaleczema.org/eczema/treatment/moisturizing/
      18. ↑ https://www.aad.org/public/everyday-care/skin-care-basics/care/skin-care-tips-dermatologists-use
      19. ↑ https://www.aad.org/news/how-to-control-oily-skin
      20. ↑ https://my.clevelandclinic.org/health/diseases/12233-acne
      21. ↑ https://www.childrensskincenter.com/2022/12/02/10-ingredients-that-cause-acne-and-how-to-get-rid-of-it/
      22. ↑ https://www.aad.org/public/diseases/acne/skin-care/moisturizer
      23. ↑ https://www.aad.org/public/everyday-care/skin-care-basics/care/skin-care-tips-dermatologists-use
      24. ↑ https://www.aad.org/public/everyday-care/skin-care-basics/dry/pick-moisturizer
      25. ↑ https://www.aad.org/public/everyday-care/skin-care-basics/care/skin-care-tips-dermatologists-use
      26. ↑ https://www.cnn.com/cnn-underscored/beauty/best-moisturizers-for-sensitive-skin#
      27. ↑ https://medlineplus.gov/ency/article/004014.htm
      28. ↑ https://health.clevelandclinic.org/anti-aging-skin-care
      29. ↑ https://www.aad.org/public/everyday-care/skin-care-secrets/anti-aging/selecting-anti-aging-products
      30. ↑ https://www.aad.org/public/everyday-care/skin-care-basics/dry/dermatologists-tips-relieve-dry-skin
      31. ↑ https://www.health.harvard.edu/staying-healthy/9-ways-to-banish-dry-skin
      32. ↑ https://www.health.harvard.edu/staying-healthy/9-ways-to-banish-dry-skin
      33. ↑ https://www.health.harvard.edu/staying-healthy/9-ways-to-banish-dry-skin
      34. ↑ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4885180/
      35. ↑ https://my.clevelandclinic.org/health/treatments/21533-skin-care-basics-and-tips
      36. ↑ https://www.aad.org/dermatology-a-to-z/health-and-beauty/general-skin-care/dry-skin-tips
      37. ↑ https://www.aad.org/dermatology-a-to-z/health-and-beauty/general-skin-care/dry-skin-tips
      38. ↑ https://www.utmedicalcenter.org/blog-post/importance-moisturizing
      39. ↑ https://health.clevelandclinic.org/skin-barrier
      40. ↑ https://www.utmedicalcenter.org/blog-post/importance-moisturizing
      41. ↑ https://www.cerave.com/skin-smarts/skincare-tips-advice/can-you-use-body-lotion-on-your-face
      42. ↑ https://www.aad.org/dermatology-a-to-z/health-and-beauty/general-skin-care/dry-skin-tips
      43. ↑ https://www.aad.org/public/everyday-care/sun-protection/sunscreen-patients/sunscreen-faqs

      About This Article

      Article Summary X

      Before applying moisturizer, wash your face or body to not only clean your skin but also to allow it to properly absorb the cream. Then, dab the moisturizer on key dry areas, such as your nose, chin, elbows, knees, and feet. However, if any of these areas are oily, avoid putting moisturizer on them. Finally, if you spend time outdoors and want to protect your skin from ultraviolet rays, pick a moisturizer that also contains sun protection through SPF content. For tips from our Medical reviewer on how to select the right moisturizer, keep reading!

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