Emily Hickey, MS
Marketing Consultant & Master's Degree, Business, Stanford University
Emily Hickey is the Founder of Chief Detective, a social media growth agency that helps some of the world’s top retailers and start-ups scale their Facebook and Instagram advertising. She has worked as a growth expert for over 20 years and received her Master’s from the Stanford Graduate School of Business in 2006.
wikiHow's Editorial Process wikiHow partners with over 1000+ experts from a wide range of fields to ensure our content is accurate and based on well-established research and testimony. Content Managers conduct interviews and work closely with each expert to review information, answer reader questions, and add credible advice. Learn more about our editorial process and why millions of readers trust wikiHow.
Q&A Comments (3)
Which online advertising is best?
Social media is really becoming video-first, particularly on Facebook and Instagram, and creating a video doesn't have to be complicated. You can even just take your product imagery and cobble it into a video montage with text overlays.
How do I fix low engagement on Instagram?
Ask users to engage with your posts. You'll get much higher engagement and click-through on the ad if you ask the user to take an action. For instance, you might say something like, "Shop these deals now," or "Come see the rest of our looks."
What is internet marketing?
Internet marketing is the term for the various online tools for driving customer acquisition, as well as retaining and growing the value of your existing customers.
