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The Pearson Correlation Coefficient (which used to be called the Pearson Product-Moment Correlation Coefficient) was established by Karl Pearson in the early 1900s. It tells us how strongly things are related to each other, and what direction the relationship is in! The formula is: r = Σ(X-Mx)(Y-My) / (N-1)SxSy [1]

Want to simplify that? Let's say our hypothesis is that as consumption of chocolate increases, so does a person's self-reported happiness on a scale of 1 (unhappy) to 7 (happy). Everyone knows that eating chocolate makes you happier, right? Before we get started, identify your two variables (X and Y). Let's say we had information about how many pieces of chocolate a person eats per day (X) and what their level of happiness was (Y).

  1. Then we would subtract each individual score (X) from the mean. This tells us how far away this person is from the average. You should have a new score for each person. [2]
    • In the formula that is: X-Mx
  2. We find the average level of happiness (My); then subtract each individual score (Y) from the mean. Again, you'll have a score for each person. [3]
    • In the formula that is: Y-My
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  3. Once again, you'll have a new score for each person. [4]
    • In the formula that is: (X-Mx)(Y-My)
  4. That's what the funny-shaped "E" means in the formula. "Σ" is the Greek symbol for Sigma, and is used in stats to signify that you should add everything up.     
    • In the formula that is: Σ(X-Mx)(Y-My)
  5. [5]
    • In the formula that is: N-1
  6. Multiply the standard deviation of chocolate consumption (Sx) by the standard deviation of happiness (Sy). [6]
  7. [7]
    • In the formula that is: (N-1)SxSy
  8. r is the symbol used to denote the Pearson Correlation Coefficient). [8]
    • A score of .1-.3 indicates a small relationship
    • .31-.5 is a moderate relationship
    • .51-.7 is a large relationship
    • Anything above .7 is a very strong (sometimes called "isomorphic") relationship.  
    • A positive number means they move the same direction (as chocolate consumption goes up, so does a person’s happiness, and if chocolate consumption goes down, so does happiness). It doesn’t mean they both go UP—but it means they move together.
    • A negative number means the variables move in opposite directions. That would mean that people were less happy as they ate chocolate, or people ate less chocolate when they were happy.
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      Tips

      • The Pearson Correlation Coefficient is no longer called the Pearson Product-Moment Correlation Coefficient as commonly as it once was. The use of the word "moment" was borrowed from physics, and referred to the distance of a point away from the center point (does that sound familiar? You just calculated it!). The "product moment" is multiplying together the distances away from the center point. So the name makes sense, but thank goodness they simplified it!
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      Warnings

      • There are two assumptions when calculating a Pearson Correlation Coefficient. These are (a) that there are at least 2 variables and data are at minimum interval level, and (b) the data are normally distributed.
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