You’ve probably heard the word “kawaii” at some point, but what is it and what does it actually mean? Kawaii is a Japanese term that means “cute,” or “adorable,” but it goes far beyond something simply being cute—kawaii is an entire lifestyle filled with fashion, visuals, characters, movies, and music. In this article, we’ll dive deeper into everything you need to know about kawaii, including what it is, what makes something kawaii, and how you can get the aesthetic for yourself!
Kawaii Aesthetic: Quick Overview
The term “kawaii” refers to a cute, childlike aesthetic that is popular in Japan. The aesthetic is represented with things that are seen as very innocent and vulnerable, such as soft, pastel colors, big eyes, candy, toys, and doll-like clothing.
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- ↑ https://cotoacademy.com/how-to-use-kawaii-%E3%81%8B%E3%82%8F%E3%81%84%E3%81%84-japanese-culture-cute/
- ↑ https://www.ejable.com/japan-corner/japanese-culture/kawaii-culture/
- ↑ https://youtu.be/_j69P9oMBeo?si=gzO4jlgOj2CbC4PM&t=55
- ↑ https://youtu.be/_j69P9oMBeo?si=2WMk2daluVJoa4bs&t=14
- ↑ https://yumetwins.com/blog/magical-girl-anime-the-most-influential-of-the-genre
- ↑ https://japancrate.com/blogs/news/what-is-kawaii-music
- ↑ https://yumetwins.com/blog/five-japanese-idol-groups-you-should-listen-to
- ↑ https://www.bloomberg.com/news/articles/2002-06-24/in-japan-cute-conquers-all
- ↑ https://flying-pikachu.com/en/pika_jet/
- ↑ https://web.archive.org/web/20131202231802/http://findingfukuoka.com/2012/01/13/top-ten-japanese-character-mascots/
- ↑ https://qz.com/1164167/tokyos-adorable-police-mascot-pipo-kun-is-basically-cuteness-weaponized
- ↑ https://link.springer.com/chapter/10.1057/9781137283788_10
- ↑ https://www.nytimes.com/2005/03/13/fashion/gothic-lolitas-demure-vs-dominatrix.html
- ↑ https://arcadiaquill.com/10446/features/subcultures-of-kawaii-fashion/
- ↑ https://j-fashion.fandom.com/wiki/Fairy_Kei
- ↑ https://aesthetics.fandom.com/wiki/Decora
- ↑ https://www.youtube.com/watch?v=m-HjXBgfznI
- ↑ https://tokyogirlsupdate.com/kawaii-2-0-theory-vol-2-20160176479.html
- ↑ https://www.ejable.com/japan-corner/japanese-culture/kawaii-culture/
- ↑ https://web.archive.org/web/20110514230055/http://www.kinsellaresearch.com/new/Cuties%20in%20Japan.pdf
- ↑ https://tokyogirlsupdate.com/kawaii-2-0-theory-vol-6-20160694637.html
- ↑ https://www.newsweek.com/cute-power-164150
- ↑ https://csw.ucla.edu/2017/07/21/being-kawaii-in-japan/
- ↑ https://onlinelibrary.wiley.com/doi/10.1111/jpms.12195