Q&A for How to Create a Marketing Plan

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How do I target my market?

Community Answer

First, know who you are selling to, for example, are you selling to women between 20-40, who are living in California? If so, you'd build your marketing plan around their interests and habits, like the types of social media they use most often and the shopping habits they have.

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What if I fail to reach my goal?

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Use it as a learning experience. Was your goal too complicated or too difficult? Did you just not try hard enough? Figure out the problem and how you will solve it so you are successful next time.

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How do I create a marketing plan using product, price, promotion and place?

JUST MASH

Community Answer

Those are the 4 essential Ps in the marketing strategy. First, you need to know and fully understand your product. Then channel your route to specific demographics/ people -- this should include the place you'd want to open your business. The research made on demographics and place will clarify prominent competitors nearby with similar products. You will use them as your USP/Competitive Advantage in a pricing range to bias the chances to your advantage.

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At which stage of creating a marketing plan should I use a SWOT analysis?

Simon Toroyan

Community Answer

You should use a SWOT analysis during the situation analysis stage of your marketing plan. It helps you clearly map out strengths, weaknesses, opportunities, and threats before moving on to strategy.

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