Q&A for How to Create an Electronic Press Kit (EPK) That Gets Noticed

Return to Full Article

Coming soon

Add New Question

Question

What materials should I have to get my EPK noticed?

Sarah Evans
Public Relations & Social Media Expert
Sarah Evans is a Public Relations & Social Media Expert based in Las Vegas, Nevada. With over 14 years of industry experience, Sarah is the Founder & CEO of Sevans PR. Her team offers strategic communications services to help clients across industries including tech, finance, medical, real estate, law, and startups. The agency is renowned for its development of the "reputation+" methodology, a data-driven and AI-powered approach designed to elevate brand credibility, trust, awareness, and authority in a competitive marketplace. Sarah’s thought leadership has led to regular appearances on The Doctors TV show, CBS Las Vegas Now, and as an Adobe influencer. She is a respected contributor at Entrepreneur magazine, Hackernoon, Grit Daily, and KLAS Las Vegas. Sarah has been featured in PR Daily and PR Newswire and is a member of the Forbes Agency Council. She received her B.A. in Communications and Public Relations from Millikin University.

Sarah Evans

Public Relations & Social Media Expert

Expert Answer

To get your electronic press kit (EPK) noticed, ensure it contains essential materials readily accessible to media representatives. Include a QR code at your booth for easy scanning and access to the EPK. Additionally, make sure your EPK is available on your website to facilitate quick access for anyone covering your brand. Key assets to include are headshots, boilerplates, logos, and any other relevant materials that journalists or media outlets may require. This accessibility streamlines the process for media professionals, increasing the likelihood of your EPK being noticed and utilized in coverage of your brand.

Thanks! We're glad this was helpful.
Thank you for your feedback.
If wikiHow has helped you, please consider a small contribution to support us in helping more readers like you. We’re committed to providing the world with free how-to resources, and even $1 helps us in our mission. Support wikiHow
Yes No

Not Helpful 0 Helpful 0
Question

Should a CD be included in the EPK?

Community Answer

It's not required (links to your music online should be in the kit somewhere), but send it if you are asked.

Thanks! We're glad this was helpful.
Thank you for your feedback.
If wikiHow has helped you, please consider a small contribution to support us in helping more readers like you. We’re committed to providing the world with free how-to resources, and even $1 helps us in our mission. Support wikiHow
Yes No

Not Helpful 0 Helpful 6
Question

Where do I go to start my EPK?

Community Answer

Search the web for "EPK samples" or "EPK templates." Some create theirs on InDesign, but I've done some on Word. You just have to know how to create a format that fits your needs, and how to work with graphics and images.

Thanks! We're glad this was helpful.
Thank you for your feedback.
If wikiHow has helped you, please consider a small contribution to support us in helping more readers like you. We’re committed to providing the world with free how-to resources, and even $1 helps us in our mission. Support wikiHow
Yes No

Not Helpful 4 Helpful 9
Question

I am emailing the EPKs. What do I do before I send them? Do I notify the recipients of its arrival before I actually send them?

Community Answer

You don't have to, but it is advised. Before you send the EPK, make sure you have all the contents present and updated.

Thanks! We're glad this was helpful.
Thank you for your feedback.
If wikiHow has helped you, please consider a small contribution to support us in helping more readers like you. We’re committed to providing the world with free how-to resources, and even $1 helps us in our mission. Support wikiHow
Yes No

Not Helpful 0 Helpful 3
Question

What format should the electronic press kit be in?

Community Answer

It should be in PDF format. It doesn't hurt to have some hard copies on hand as well, because some places request them.

Thanks! We're glad this was helpful.
Thank you for your feedback.
If wikiHow has helped you, please consider a small contribution to support us in helping more readers like you. We’re committed to providing the world with free how-to resources, and even $1 helps us in our mission. Support wikiHow
Yes No

Not Helpful 3 Helpful 6
Question

Do I record all of this onto a cassette?

Community Answer

You probably would want to update your media. All this can be done online.

Thanks! We're glad this was helpful.
Thank you for your feedback.
If wikiHow has helped you, please consider a small contribution to support us in helping more readers like you. We’re committed to providing the world with free how-to resources, and even $1 helps us in our mission. Support wikiHow
Yes No

Not Helpful 0 Helpful 1
Question

Can I have an EPK on my website?

Braden Anderson

Community Answer

Your website should act as it's own EPK. As a musician, your site could have a "press" page that would have any songs, quotes, videos, etc. and this would effectively act as your website's EPK.

Thanks! We're glad this was helpful.
Thank you for your feedback.
If wikiHow has helped you, please consider a small contribution to support us in helping more readers like you. We’re committed to providing the world with free how-to resources, and even $1 helps us in our mission. Support wikiHow
Yes No

Not Helpful 3 Helpful 2