Q&A for How to Write White Papers

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Over time, should white papers be revised to reflect current thought or should they just be retired when either the issue or the information is no longer current?

Community Answer

Good question! Unfortunately, there don't seem to be any clear answers. I would definitely err on the side of revision. However, a copy of the old white paper should be kept in a database for historical overviews in future documents.

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Question

Do you indent a white paper?

Community Answer

Although Purdue OWL doesn't specify whether or not to indent, the white papers available online do not indent. Unless your employer specifies otherwise, each paragraph is single spaced with a double space between paragraphs. Paras are also marked by numbered and bulleted lists.

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Question

Should a white paper include costs of implementing solutions?

Community Answer

If you are selling a product or service in a competitive environment, then cost will be a decisive factor. If cost is a selling point it is necessary to highlight it.The cost benefit can be introduced in a comparative table or other statistical formats.

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Question

Where can I find a recent sample?

Community Answer

If you're looking for marketing-specific material, check out the American Marketing Association's database at https://www.ama.org/resources/White%20Papers/Pages/default.aspx. You can find more diverse topics at http://www.calpoly.edu/~jgphelan/sample_white_papers.html.

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