Everything You Need to Know About Vanilla Girls (& Why They're Kind of Controversial)

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Learn about vanilla girl fashion, makeup, and controversy
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If you’ve been on TikTok, you might’ve seen or heard the phrase “vanilla girl” and wondered what it means. The vanilla girl aesthetic is one of the many fashion microtrends popularized by social media. It focuses on timeless fashion, neutral and pastel colors, natural makeup, and living a simple, classic lifestyle. In this article, we’ll teach you everything you need to know about the vanilla girl aesthetic, including what it is, how to be a vanilla girl, the history of the trend, and its controversies. Plus, learn about similar fashion aesthetics.

Vanilla Girl Aesthetic: Quick Overview

The vanilla girl aesthetic is a TikTok microtrend based on neutral tones, classic fashion, and natural makeup. The name is inspired by vanilla being the “classic” ice cream flavor, and those who participate in the trend often embrace a simple, down-to-earth lifestyle. It is similar to the clean girl aesthetic.

Section 1 of 5:

What is a vanilla girl?

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    The term “vanilla girl” comes from the idea of embracing a simple, basic lifestyle that’s grounded in classic tastes. The aesthetic emphasizes a down-to-earth, nostalgic image. Vanilla girls often embrace timeless fashion, neutral colors, and natural makeup. [1]
    • Like many modern fashion and beauty aesthetics, vanilla girl was popularized on social media sites like TikTok and Instagram.
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Section 2 of 5:

History of the Vanilla Girl Aesthetic

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    While the exact origins of the trend are hard to pinpoint, the vanilla girl aesthetic likely emerged in the mid-to-late-2010s, but only began to gain significant traction in the early 2020s with the rise of TikTok. In recent years, TikTok has given rise to many popular fashion and makeup trends. [2]
    • The “vanillagirl” hashtag currently has 133.7K posts with more than 650 million views on TikTok.
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    Many fashion trends are inspired by similar aesthetics, and the vanilla girl trend is no different. This look often takes inspiration from the “clean girl” aesthetic, a trend that focuses on natural makeup, clear skin, and well-fitted, neutral clothing. [3]
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    Social media influencers and celebrities played a large role in the rise of the vanilla girl aesthetic, as they posted visually appealing content that resonated with young people (particularly Gen Z girls) who were looking for a relaxed, natural style. [4]
    • A few celebrities and influencers who have been associated with or worn elements of the aesthetic include Emma Chamberlain, Ariana Grande, Rosalía, Taylor Swift, Haley Pham, and Ella Aesthetic. This does not mean these celebrities or influencers personally consider themselves a vanilla girl, however.
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Section 3 of 5:

Vanilla Girl Aesthetic Controversy

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    When you search the term “vanilla girl,” most of the resulting images feature thin, blonde, white women. Because of this, critics of the aesthetic argue that it promotes a very narrow beauty standard and seeks to exclude women who do not fit that specific look, especially women of color. [5]
    • Some also believe the name “vanilla girl” itself suggests the aesthetic was designed with white women in mind.
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    Because the aesthetic often promotes a particular feminine ideal, critics believe it enforces gender roles. Vanilla girls are often encouraged to embrace softness, simplicity, and nostalgia, all of which could be associated with purity culture and the traditional gender role of women being homemakers. [6]
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    Although the vanilla girl aesthetic promotes living a simple, basic life, it still often has a materialistic nature. This is because those who want to fit the aesthetic may feel pressured to buy the right clothes, makeup, and lifestyle items to get their desired image. Like many niche aesthetics, this can lead to excessive consumption. [7]
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    Influencers on sites like TikTok and Instagram often post highly curated images of their fashion and lifestyles, which are often unattainable to the average person. Critics of the vanilla girl aesthetic believe young women will see these images and feel inadequate when they cannot replicate the look exactly. [8]
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Section 4 of 5:

How to Be a Vanilla Girl

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    Vanilla girls strive for a classic, nostalgic aesthetic. To get the look, choose staple pieces like white shirts, simple sweaters, and denim jeans. Flowy dresses are also common, as are floral patterns and delicate fabrics like lace and silk. Vintage and/or retro-inspired pieces also fit the look. [9]
    • Don’t think you have to buy all new clothes to be a vanilla girl. Start with what you already have and slowly add new pieces to your wardrobe when you need new clothes. If you want affordable options, try finding vintage fashion at your local thrift store.
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    The vanilla girl aesthetic is characterized by visuals that invoke softness and simplicity, like soft, muted tones. Colors like white, cream, beige, blush pink, and lavender are frequently included in vanilla girl fashion and decor, as they help foster a gentle and calming atmosphere. [10]
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    When choosing makeup, go for a subtle look that enhances your natural features . Opt for a soft blush, light eyeshadow, and natural-looking lip gloss or lipstick. Avoid dramatic makeup and bright colors, as they don't align with the vanilla girl aesthetic. [11]
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    While you can have any hair type or color while being a vanilla girl, many who follow the aesthetic choose to keep their hair long and wavy. Some even dye their hair blonde to better match the aesthetic’s color scheme, though this isn’t necessary. The goal is to have a low-maintenance look, so wear your hair however you feel most comfortable. [12]
    Jen Atkin, Celebrity Hairstylist

    Celebrate and play up your hair type. "Always embrace and enjoy your natural texture, instead of fighting it."

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    Some vanilla girls choose to embrace the aesthetic in their home decor, as well. To do so, get rid of excess clutter and choose furniture with neutral tones and natural materials, like wood. Decorate your space with cozy accessories like fairy lights , soft blankets, plants, and vintage decor to create a warm and inviting atmosphere. [13]
    • Don’t feel like you have to get a complete home makeover if your living space doesn’t match the vanilla girl theme. It’s totally okay if you’re just interested in vanilla girl fashion or makeup!
    • An easy, affordable way to make your home feel more “vanilla girl” is to simply light a vanilla candle!
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    Vanilla girls embrace all things soft and nostalgic, and some choose to adopt a more simplistic lifestyle, as well. If you want to do so, try hobbies and activities like reading, journaling , drinking warm tea , and spending time with loved ones. [14]
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    To further embrace the lifestyle, many vanilla girls enjoy spending time outdoors. Go on a picnic , pick flowers in a field, and admire the natural scenery around you. Don’t forget to take pictures so other vanilla girls can enjoy the beauty, as well!
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Section 5 of 5:

Similar Aesthetics

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    The clean girl aesthetic is a popular microtrend that embraces a natural, minimalist approach to makeup, clothing, and hairstyles. The fashion is based around clean lines, simple silhouettes, and neutral colors, while makeup focuses on skin care and achieving a dewy, glowing complexion. [15]
    • Many self-proclaimed clean girls also live a “clean lifestyle,” in which they exercise regularly, practice self-care, and eat nutritious foods.
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    Many popular aesthetics and microtrends can be tied back to minimalism. Minimalism simply refers to a lack of clutter and unnecessary detail, and it applies to many aspects of life, including fashion, beauty, art, and decor. The vanilla girl aesthetic’s focus on pastel and neutral colors likely draws inspiration from the minimalist movement. [16]
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    The softgirl aesthetic embraces femininity. While more “cutesy” than the vanilla girl aesthetic, this look also focuses on pastel colors and “soft” hobbies like reading or baking. The softgirl aesthetic has a range of inspirations from kawaii clothing to preppy styles. [17]
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    The old money aesthetic is inspired by the classic fashion of the upper class, particularly that of WASP (White Anglo-Saxon Protestant) culture in the United States. The fashion has an understated elegance, with a focus on muted color palettes and tailored silhouettes. [18]
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    While the girl-next-door archetype is sometimes more tomboyish than the vanilla girl aesthetic, the two still have some overlapping qualities. The girl-next-door aesthetic often embraces “All-American” gender norms and effortless, simplistic beauty. It often includes timeless fashion and beauty, similar to the vanilla girl trend. [19]
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      • If you want to try out the vanilla girl aesthetic, give it a shot! It doesn’t matter what you look like. Don’t feel like you have to conform to certain beauty standards to do something you enjoy.
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      • It’s okay to enjoy certain aspects of the vanilla girl aesthetic without considering yourself a vanilla girl. It’s also okay to call yourself a vanilla girl if you don’t embrace every single aspect of the aesthetic, as well.
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      References

      1. ↑ https://crfashionbook.com/do-i-fit-into-the-vanilla-girl-aesthetic/
      2. ↑ https://www.deartrendy.com/trends/the-vanilla-girl-aesthetic
      3. ↑ https://www.wellnessbyher.com/blog/how-to-achieve-the-vanilla-girl-aesthetic-tiktok-trend
      4. ↑ https://www.deartrendy.com/trends/the-vanilla-girl-aesthetic
      5. ↑ https://crfashionbook.com/do-i-fit-into-the-vanilla-girl-aesthetic/
      6. ↑ https://crfashionbook.com/do-i-fit-into-the-vanilla-girl-aesthetic/
      7. ↑ https://thelion.sites.lmu.edu/culture-arts-entertainment/tiktok-and-microtrends-the-road-to-overconsumption/
      8. ↑ https://crfashionbook.com/do-i-fit-into-the-vanilla-girl-aesthetic/
      9. ↑ https://www.wellnessbyher.com/blog/how-to-achieve-the-vanilla-girl-aesthetic-tiktok-trend
      1. ↑ https://www.wellnessbyher.com/blog/how-to-achieve-the-vanilla-girl-aesthetic-tiktok-trend
      2. ↑ https://www.lofficielusa.com/fashion/vanilla-girl-aesthetic-tiktok-viral-style-trend-fashion
      3. ↑ https://www.thetease.com/the-vanilla-girl-aesthetic-has-taken-over-tiktok-heres-how-to-get-the-look/
      4. ↑ https://spoiled-nation.com/2023/11/09/is-the-vanilla-girl-aesthetic-the-new-trend-of-2023/
      5. ↑ https://www.lofficielusa.com/fashion/vanilla-girl-aesthetic-tiktok-viral-style-trend-fashion
      6. ↑ https://graziamagazine.com/articles/clean-girl-makeup/
      7. ↑ https://aesthetics.fandom.com/wiki/Minimalism
      8. ↑ https://aesthetics.fandom.com/wiki/Softie
      9. ↑ https://aesthetics.fandom.com/wiki/Old_Money
      10. ↑ https://aesthetics.fandom.com/wiki/Girl-Next-Door

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