Analysis for New Household Cleaner Advertorial 1. Analysis 2. Understanding 3. Demographics 4. Interest 5. Environment 6. Needs 7. Customization 8. Expectations (1) The target audience is women who spend a good amount of time cleaning their houses and are looking for a new, easier way to get the job done. They want something that is safe for their family and safe for the environment. These women have spent hours scrubbing their floors and bathrooms and are in need of a powerful yet “green” way to cut their cleaning time in half and have beautiful, sparkling results. They have spent a lot of money on other household cleaners and are ready to find a go-to cleaner that doesn’t cost too much. (2) The audience is knowledgeable of household cleaners. They have tried everything. They spend their time cleaning and know what’s out there. They’ve tried the “as seen on TV” gimmicks as well as trusted brand names. They know a lot about cleaners but are still waiting for the next big thing. (3) Our audience is typically women, between the ages of 25 and 45. They are generally married, stay-at-home moms. The audience is mostly middle class, with at least a high school diploma, though many have a college degree. (4) These women are reading about our product because they are flipping through a home decor/women’s magazine and are drawn to the idea that a new household cleaner that can cut their cleaning time in half is out there. They are interested in the fact that it’s environmentally friendly and safe for their families while still getting the job done. They typically do the household shopping and will be interested to see that our product is an inexpensive option. (5) This advertorial will be seen in home decor magazines, women’s magazines, and as inserts in the weekly coupons. (6) As noted earlier, the audience is in need of a new way to clean the dirtiest, hard to clean places of their house. They need something that will clean everything, clean it well, and still be safe. (7) Specific needs and interests that should be addressed in the advertorial include safety, environmental footprint, cost, effectiveness, time. It will address busy moms who need to find an effective way to clean their houses. (8) The audience will learn that the ingredients in our cleaner are safe. They will learn that it is safe for use on a variety of surfaces and cost effective. They will also learn that this is unlike other cleaners because of how powerful our ingredients are, yet we still include natural elements that they won’t be scared to spray on the surfaces that are touched by their children.