Describe the product with simple, appealing words. “This laptop case is sleek, simple, and strong.” “With a modern design and energy-efficient bulbs and wiring, the LightBright desk lamp will keep your room well-lit and stylish.” Highlight the biggest positives about the product, and what sets it apart from others. “Each skirt is made by hand and no two are alike. The soft fabric is comfortable and eye-catching, the perfect piece for casual and formal wear.” “Our customers saved an average of 40% on their utilities bill after switching to Sunwear Solar Panels. That’s a bigger save than any of our closest competitors.” Emphasize how the product will solve a buyer’s needs. “With this case, you’ll never have to worry about cracking your screen again.” “Stop wasting time untangling your necklaces and more time rocking them with the perfect outfit. The Organized! Jewelry Case keeps each item safe, protected, and easy to grab and go.” Talk about how popular the item it is, using statistics or quotes from reviews. “Readers say this is ‘the perfect beach read,’ ‘the best romance I’ve read all year,’ and ‘I never wanted to put this book down!’” “UTalk is our most popular phone plan—more than 60% of customers choose it over our other coverage options, and would choose it again over other companies.” Mention if the item is on sale or low in stock to create urgency. “Today only—take 50% off on your entire purchase!” “For this week only, your items will ship for free for purchases of $30 or more.”