The effects of music on mood have long been a popular topic of psychology research. In a recent study, our department analyzed the effects of various types of music on individuals’ moods as well as its effects on their helping behavior, specifically their desire to donate money. While the study did affirm music’s ability to both positively and negatively impact mood, its effects on giving were a bit less conclusive. Our study involved 100 freshmen from the local university: 50 males and 50 females who were divided up into five groups. Each group was asked to complete a questionnaire while sitting in a room that played either no music or music from one of the following categories: uplifting music, music with prosocial lyrics, music with antisocial lyrics, or annoying music. The uplifting songs were popular hits with upbeat lyrics. The annoying music was computer-generated music with no lyrics. The music played for 25 minutes while the students completed the questionnaires. The relevant portions were the first and last sections of the questionnaire, which measured their positive and negative moods. Upon completion of the study, participants were given an envelope containing five one-dollar bills, which had not been previously mentioned to them. The test conductors casually mentioned that we were collecting money for a local homeless shelter and gave participants the option of donating as much of their money as they wanted, or none at all. As anticipated, the study results showed that, in the prosocial lyrics and uplifting music rooms, the students’ positive mood scores increased. Likewise, in the annoying music, no music, and antisocial lyrics rooms, the students’ positive mood scores decreased. However, this trend did not carry over into the desire of the students to donate money, as little variation was seen across the various categories. This is in contrast to findings from a similar study done in 2008. However, in review of the control elements between the two studies, it should be noted that the conductors of that survey left the room after giving students the option to donate. It is possible that our presence in the room might have done more to influence the students’ behavior than did the music they had been hearing. We suggest that this factor be considered in future studies. Music is heard almost everywhere we go in today’s highly connected society. We hear it in elevators, shopping malls, and restaurants. Knowing how music can affect behaviors such as spending and giving could be of great benefit to our society. The proper placement of the right kinds of music could have tremendous marketing implications. The one conclusion with which we can all agree is that the impacts of music on our culture will continue to be a highly investigated topic in years to come.
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