Event: Advertising presentation called “Creating a Successful Campaign” Who was there? 1. Bill Smith, company president 2. James Jones, keynote speaker and successful entrepreneur 3. Lisa Brian, advertising guru 4. 1,000+ employees from the Marketing division What was the event about? 1. Event Tagline: “From Good to Great: Turning a Mediocre Campaign into a Home Run for Your Client” 2. Memorable information: 1. Meet the unspoken needs by going the extra mile to discover what your client really wants but is afraid to ask for 2. When you think you’re done, let it sit on the shelf for a day. Then go back and make it even better. 3. Don’t ask whether your client will like what you’ve done; ask yourself if you would purchase the product based on the advertising you’ve provided Where did the event take place? 1. The King Center, downtown 2. The executive meeting room, on the top floor, provided a panoramic view of the city When did the event take place? 1. Speakers and presentations: 12pm–4pm 2. Q&A Session: 4pm–5pm 3. Dinner with the presenters: 5pm–7pm Why was the event scheduled? 1. To inspire our company to give our absolute best to our clients 2. Quotes from attendees: 1. “I feel a new sense of purpose towards the campaign I’ve been assigned. I’m motivated to do more than just get the job done; I want to create a campaign that I would be passionate about as a consumer.” 2. “It was great to hear about the common pitfalls of marketing executives and know that I’m not alone in making a few natural mistakes! I feel much more confident about avoiding errors in my future projects thanks to the advice given today.” 3. “I loved the advice about meeting unspoken needs. I’m ready to get back to work tomorrow and investigate how I can better serve my client.”