How To Create and Manage a Successful YouTube Account

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A guide to expanding your audience on YouTube
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This wikiHow teaches you how to structure your YouTube account and behavior for success. While your definition of success may vary, you can generally achieve YouTube success by streamlining your content, following specific guidelines for your videos, uploading with engagement in mind, and interacting with the YouTube community.

Things You Should Know

  • To earn money on YouTube, you need to first verify your account and reach a lifetime video view of 10,000.
  • Be sure to clean up your channel so that all of your videos revolve around a consistent brand, theme, or content area.
  • The ideal video length for a successful YouTube channel is anywhere from 8 to 12 minutes.
  • Consider capturing your audio and video using a real camera as opposed to a smartphone.
Part 1
Part 1 of 4:

Cleaning Up Your Channel

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  1. Being successful on YouTube can range from gathering a certain number of subscribers to making money; before you set out to optimize your YouTube channel for "success", you should know exactly what you need to accomplish in order to meet that goal.
    • Subscriber success is usually a matter of promoting your videos as aggressively as possible. It will take time, but you can usually build up your subscriber base in this way.
    • Monetary success is a bit trickier on YouTube, as you'll need to reach a lifetime video view of 10,000 and verify your account before you can start earning money.
    • Keep in mind that success on YouTube is still largely contingent on luck. You can do everything correctly and still not gain subscribers or amass channel views due to YouTube's algorithm.
    Expert Answer
    Q

    When asked "What's your definition of success?"

    Timothy Linetsky

    Music Producer & Instructor
    Timothy Linetsky is a DJ, producer, YouTuber, and music educator based in San Francisco, California. He has been making music for over 15 years, and is known for his YouTube channel You Suck at Producing, in which he does music production tutorials for over 330,000 YouTube subscribers. In addition to teaching music production, he releases his own music as Underbelly. He has taught at schools such as Beat Lab Academy and Pyramind. He is also an Ableton Certified Trainer, and has worked closely with the company to produce tutorial videos and educational content. His original productions have garnered millions of plays on Spotify, and in 2020, he released his debut album Machine Yearning as Underbelly to critical acclaim.
    EXPERT ADVICE
    Answer from Timothy Linetsky :

    Timmy Linetsky, a popular YouTube musician and DJ, says: "Success for me would be to come up with a cohesive album and to play shows and share that with the world. And then as far as teaching, I love helping as many people as I can with their music and with their artistic expression. But more than anything, my personal definition of success would be to be the best person I can be to the people around me. Music is great, being on YouTube is great, but more than anything is that it's pretty great being a good person."

  2. If you don't already know what genre your videos belong to or who they're for, you'll have a hard time sticking to a specific content area, and your subscriber base won't grow due to having no real niche. Figuring out the what and the who of your videos will help streamline and focus your content.
    • Once your videos begin to fit a specific pattern, you can make micro-improvements to them to help them continue to fit your audience as it grows.
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  3. Create a channel if you haven't yet done so. If you don't already have a YouTube channel, you'll want to set up a new YouTube channel for success by doing the following:
    • A unique, easy-to-remember username which summarizes your content
    • An eye-drawing profile picture
    • A concise but complete explanation of your channel's purpose
  4. If you have a channel which you've had for a while, you might want to delete the videos from your channel. This will help prevent confusion if viewers stumble across your older content while looking for your new-and-improved stuff.
    • You don't have to delete your old videos if they fit your content area and production value.
  5. Any time you paste your channel's web address somewhere (e.g., in a video's description box or on social media), you can add a tag at the end of the address to link directly to the Subscribe button. Anyone clicking the link will be prompted to confirm that they want to subscribe to you:
    • Open your channel's page.
    • Select the URL in the address bar.
    • Copy the URL by pressing Ctrl + C (Windows) or ⌘ Command + C (Mac).
    • Paste the URL somewhere by pressing Ctrl + V (Windows) or ⌘ Command + V (Mac).
    • Remove the "?view_as=subscriber" section from your channel's address.
    • Type ?sub_confirmation=1 at the end of your channel's address.
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Part 2
Part 2 of 4:

Creating Videos

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  1. Deviating from your established formula may cause you to lose subscribers. Remember that your viewers are on your channel to see a certain type of content.
    • On the other hand, if your current videos aren't receiving much in the way of engagement from your audience, it may be time to change things up.
  2. Since YouTube changed their algorithm in late 2017, creators are rewarded for the length of watch time rather than individual views. This means that engaging viewers all the way through a 15-minute video will be more lucrative than losing them at the halfway point.
    • An easy way to ensure that users are engaged throughout the video is to minimize filler content. If you have to transition from one topic or point to another, keep the transition brief and in line with your content.
    EXPERT TIP

    Ashton Wu

    Board Game Expert
    Ashton Wu is a Board Game expert at Shelfside. After delving into the Yugioh tournament community while growing up, Ashton launched himself into the board gaming community in 2014 and went into reviewing board games as a career full-time in 2019. His YouTube channel Shelfside has over 35K subscribers and over 4 million views, assisted by written reviews on the Shelfside website and BoardGameGeek.com. He also consults with gaming companies to build high-quality gaming products. Ashton is a tournament commentator, board game playthrough director, and host of the Shelfside Podcast, where he talks about board games with his business partner, Daniel. He received a Bachelor of Arts in Economics at the University of California, Santa Barbara, in addition to the Technology Management Certificate.
    Ashton Wu
    Board Game Expert

    Captivate your audience. Make the first 10 seconds of videos engaging to capture your audience's attention. Craft compelling titles & thumbnails. Don't shy away from serious topics, but remember – YouTube is an entertainment platform, so add a sprinkle of humor. Have fun and keep your audience interested – it's the secret weapon for a thriving YouTube channel!

  3. While you shouldn't add filler for filler's sake, if you have exceptionally short YouTube videos (e.g., under three minutes), you may want to increase the length by one or two minutes where possible.
    • Ideally, your videos will be between 8 and 12 minutes. [1]
    • This is especially important if you're trying to make money while operating with a small initial subscriber base.
    • Don't extend your videos if your content persuasion clearly relies on short, punchy content (e.g., Tasty videos).
  4. Knowing when users are losing interest in your videos can help you change your video layout, especially if your videos all follow a specific format. You can see the point at which users stop watching your videos by doing the following:
    • Click your profile icon in the upper-right corner of YouTube.
    • Click Creator Studio
    • Click ANALYTICS on the left side of the page.
    • Look at the "Average view duration" section on the right side of the page.
  5. Adding annotations with links to your other content will both keep your audience aware of your other content and encourage longer viewing sessions.
    • Make sure not to overcrowd the video player with annotations, as this can be annoying and unconvincing.
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Part 3
Part 3 of 4:

Optimizing Video Uploads

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  1. When recording anything other than on-screen content (e.g., video game playthroughs), using high-quality camera and audio equipment can be the difference between YouTube success and average videos. Try to use the following:
    • A dedicated camera with high-definition (1080p) recording capabilities
    • A dedicated directional microphone
    • Lighting
    • While many smartphones also have HD recording capabilities, you'll want to stick to a dedicated camera when possible.
  2. You can ensure that people are actively viewing and responding to your content by uploading during the following times: [2]
    • Monday through Wednesday — Between 2:00 PM EST and 4:00 PM EST.
    • Thursday through Friday — Between 12:00 PM EST and 3:00 PM EST.
    • Saturday through Sunday — Between 9:00 AM and 11:00 AM.
  3. It doesn't matter whether you upload 12 times per week or once per week—just make sure you're uploading at approximately the same time for each upload. Your subscribers will come to expect this kind of consistency, so make sure you honor their time.
    • For example, if you establish a routine of uploading once every Tuesday and Thursday, don't randomly jump around to other days.
    • Uploading more than 7 times per week isn't recommended, as doing so will both flood your subscribers' subscription boxes and invariably lower the overall production value of your content.
    • If you have to miss a day, make sure to update your subscribers both on YouTube and in linked social media.
  4. Clickbait is often frowned upon, but generic titles don't stick out enough to draw the eye. Knowing what your video is about and generating a title based on appropriate keywords will help search engines and viewers alike find your videos. [3]
  5. The most successful YouTube creators use distinct thumbnails for their videos. Your thumbnail should include a clear visual preview of the video's content, a word or two, and other eye-catching details (e.g., an image of your face or an explosion).
    • Avoid placing controversial or suggestive content in the thumbnail.
  6. The description box is one of the most important parts of your video, as it allows you to add context, accessibility features, and more to your video. Your description box should have most (if not all) of the following:
    • A description of the video
    • A message to your viewers (e.g., a catchphrase or a thank-you)
    • Time-stamps
    • Links to social media, a Patreon account, and/or other channels
    • Tags
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Part 4
Part 4 of 4:

Community Interaction

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  1. Once you start gaining comments on your videos, you can interact with a few people per video by replying to their comments, engaging in a conversation, and/or liking their comments.
    • Many viewers will appreciate your interaction and view it as an incentive to visit the next video.
    EXPERT TIP

    Ashton Wu

    Board Game Expert
    Ashton Wu is a Board Game expert at Shelfside. After delving into the Yugioh tournament community while growing up, Ashton launched himself into the board gaming community in 2014 and went into reviewing board games as a career full-time in 2019. His YouTube channel Shelfside has over 35K subscribers and over 4 million views, assisted by written reviews on the Shelfside website and BoardGameGeek.com. He also consults with gaming companies to build high-quality gaming products. Ashton is a tournament commentator, board game playthrough director, and host of the Shelfside Podcast, where he talks about board games with his business partner, Daniel. He received a Bachelor of Arts in Economics at the University of California, Santa Barbara, in addition to the Technology Management Certificate.
    Ashton Wu
    Board Game Expert

    Engage with your audience to build an online community. Respond to comments across platforms like YouTube, Discord, social media, and relevant forums. Hearing your content inspire viewers is incredibly rewarding. No matter your niche, fostering a supportive community around your passion is a powerful source of fulfillment.

  2. While you don't have to take every suggestion which comes your way, making popular tweaks to your content will both show viewers that you read their comments and demonstrate that you value their opinions.
    • If you don't want to take suggestions from your viewers, you can also try doing a contest with a reward or shouting out different subscribers at the end of your video.
  3. Comment on other people's videos. YouTube is a social platform, and much of the support you'll find comes from other users just like you. Commenting on these users' videos will help the users while making your channel more visible.
    • Keep your comments polite, sincere, and non-spammy.
  4. Social media pages such as Facebook, Twitter, and Instagram all allow your viewers to see a different, non-YouTube side of you. While subscribers often enjoy this intimate peek into your private life, having social media pages for your YouTube channel also means that you can reach more people outside of your YouTube channel.
    • It's also good to have social media accounts in case you have to update subscribers outside of YouTube.
  5. Many YouTubers rely on subscriber support from Patreon, which is a service that allows subscribers to pay a small monthly donation to you. Patreon is less invasive than asking for donations via PayPal or similar, and it allows you to reward your subscribers based on how much they donate per month. [4]
    • This is also a great way to begin making money when you haven't yet hit the 10,000 lifetime channel views mark.
  6. No one likes negativity, and reacting to other people's works with anything other than positivity can be detrimental to your career. There are various beneficial and caring ways to go about being positive, including the following:
    • Responding to popular videos with genuine praise
    • Creating exciting content that relates to other videos
    • Giving positive, constructive feedback when asked
    • Avoiding asking for favors, subscribers, or channel views
  7. 7
    Be respectful. Don’t expect anything from anyone on YouTube. The less cocky you appear, the more likely you are able to achieve success.
    • Remember to be respectful with people's time as well. Don't upload filler or meaningless content just for the sake of uploading.
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Community Q&A

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Add New Question
  • Question
    Do you need a microphone for good audio or just a camera along with a tripod?
    Community Answer
    It depends. If you are recording your video from your laptop, you can use your built-in microphone for good audio. However, if you're using any camera DSLR or not, you'll want to use a microphone or a lavaliere. If you want to use a lavaliere, don't go and buy one because they can be expensive. Find a do-it-yourself video on YouTube on how to make a lavaliere out of your Apple earphones, as that is a cheap and easy way to get great quality sound.
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    Not Helpful 17 Helpful 139
  • Question
    How much money should I spend on making and editing a video?
    Community Answer
    When you're first starting out, don't spend a lot on them. You can easily make videos for free and edit them with iMovie or other low-priced or free software. If you're getting hundreds of thousands of views, you can monetize your videos and spend any money on upgrades you want then.
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    Thank you for your feedback.
    If wikiHow has helped you, please consider a small contribution to support us in helping more readers like you. We’re committed to providing the world with free how-to resources, and even $1 helps us in our mission. Support wikiHow
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    Not Helpful 20 Helpful 157
  • Question
    What if we need school and can't make videos on weekdays?
    Community Answer
    If you really want to start YouTube seriously, you need to have a schedule that's consistent, regardless. Make enough content each weekend to cover a few weekdays and schedule these for uploading at regular weekday times.
    Thanks! We're glad this was helpful.
    Thank you for your feedback.
    If wikiHow has helped you, please consider a small contribution to support us in helping more readers like you. We’re committed to providing the world with free how-to resources, and even $1 helps us in our mission. Support wikiHow
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      Tips

      • Ignoring hateful comments is the best way to ensure that your viewers stay loyal, as they're more likely to unsubscribe if you say or do something provocative.
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      • Being able to edit videos for YouTube is an essential skill.
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      • While many modern laptops have built-in webcams and microphones, you'll ultimately want to avoid these in favor of higher-quality equipment.
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      Tips from our Readers

      The advice in this section is based on the lived experiences of wikiHow readers like you. If you have a helpful tip you’d like to share on wikiHow, please submit it in the field below.
      • Be authentic and make real connections with your audience — it makes people want to subscribe when creators open up. Share unique aspects of yourself through Q&As or daily vlogs instead of following overdone trends.
      • Have a consistent upload schedule so fans know when to expect new videos instead of leaving them guessing. This also helps the YouTube algorithm share your content more.
      • Balance trendy content with original ideas tailored to you. Generic viral formats are fine sometimes, but also showcase your unique talents or quirks.
      • Interact with and respond to as many viewers as possible. Seeing a creator engage can incentivize subscribers to comment on future videos, too.
      • Collaborate with other trustworthy YouTubers to widen your audience, but properly vet anyone you plan to meet in person first for safety.
      • When you hit subscriber milestones like 100 or 1 million, make appreciation videos thanking your loyal fans. It shows you care.
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      Warnings

      • Plagiarism and copyright abuse will often result in a strike against your channel. Unless you're criticizing a video and thus showing parts of it under fair use, avoid using other people's content in your videos.
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      • Always follow YouTube's guidelines, as failing to do so can result in anything from demonetization of your video(s) to channel deletion.
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      • Avoid showing instances of terrorism, nudity, or abuse in your videos.
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      References

      1. ↑ https://www.forbes.com/sites/jaysondemers/2017/12/29/8-secrets-to-grow-your-youtube-channel-in-2018-from-a-youtuber-with-over-550-million-video-views/#695a8d4128de
      2. ↑ https://www.entrepreneur.com/article/241764
      3. ↑ https://www.forbes.com/sites/jaysondemers/2017/12/29/8-secrets-to-grow-your-youtube-channel-in-2018-from-a-youtuber-with-over-550-million-video-views/2/#64eefd2a46d7
      4. ↑ https://learn.patreon.com/

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