Q&A for How to Become a Nike Authorized Dealer

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  • Question
    How much does it cost to become an authorized dealer?
    Community Answer
    There is no fee to apply to become an authorized Nike dealer.
  • Question
    Can I apply to be an authorized dealer online?
    Community Answer
    Yes, you must apply online.
  • Question
    What is the email address to submit applications to become an authorized dealer in the U.S.?
    Community Answer
    There is no email address involved in submitting applications to become an authorized dealer in the U.S. or anywhere. The process is completed entirely through Nike's online application portal.
  • Question
    What does DBA mean on the application?
    Community Answer
    DBA means "doing business as". A lot of retail companies have a corporate/parent company name that is used for official legal documents, but another name that is targeted to the industry niche that the customer actually sees. For example, an online shoe company may have on all its official docs as King's Shoe Distributors LLC; however, you as the customer will only see the store being "Just Kicks". Just Kicks is the DBA.
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