Create and Edit a Company Page on LinkedIn

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An easy-to-follow guide on editing your company's page on LinkedIn
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This wikiHow teaches you how to edit your company's official page on LinkedIn. As a page Super Admin, you can edit all aspects of the page by clicking the page's name on your LinkedIn profile and selecting Edit Page . If you're a Content Admin, you can only create new posts and post as the page on LinkedIn. If your company doesn't have a LinkedIn page, you can create a new page. And don't worry if you don't have admin access—we spoke with business & career coach Elaine Lou Cartas to learn some surefire ways to get you editing in no time.

Quick Steps

  1. Log in to LinkedIn and click your company page on the menu.
  2. Click Edit Pages .
  3. Click Page Info to edit the company name, picture, tagline, and URL.
  4. Click Buttons to add buttons to your page.
  5. Click Details to change or add details about your company.
  6. Click Workplace to select if you are an on-site, remote, or hybrid workplace.
  7. Click Location to change or add a location.
Part 1
Part 1 of 3:

Creating a Page

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  1. Sign in to your account at https://www.linkedin.com . You'll need to use a web browser on a computer to create a company page, as the feature isn't available in the mobile app. [1]
  2. It's in the upper-right area of the page below an icon that resembles 9 tiny squares.
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  3. It's at the bottom of the menu.
    • If LinkedIn has already created a listing for your page, you can claim the listing for your company rather than create a brand-new page. To do so, make sure the company page you want to claim is listed as your current employer. [2] Then, go to the page, click Claim this page , check the box and click Confirm .
  4. It's the first option at the top of the page. This is the option you want to select to create a Business page.
    • Alternatively, you can select Showcase Page to create a sub-page to highlight a product, service, or department of an existing company, or you can click Educational institution to create a page for a school or university.
  5. The upper-left box is where you'll enter the company's name and website, as well as create a LinkedIn public URL. The public URL follows the format linkedin.com/company/yourcompanyname.
  6. The next box asks you to enter your company's industry and select its size and type from a series of drop-down menus. You will also need to add a company website.
  7. Click Choose file to select the company's logo image from your computer, and click Open to add it to the profile. You can also enter a tagline or motto for your company into the provided field.
  8. Checking the box confirms that you are an authorized company representative with permission to create its page. Then click Create page at the bottom.
  9. Now your page is ready to edit! Once your page is created, you'll be taken to Super Admin View, which is where you can make any changes you need to make.
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Part 2
Part 2 of 3:

Editing the Page

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  1. As long as you are an administrator for the page, you will see it in the left panel of your LinkedIn Home page. Click its name to view the page as an administrator. If you do not see the name of your company page in the left panel of your Home page, you don't have access to edit the page.
    • If you don’t have access, Cartas recommends contacting your supervisor to explain why you need access to the LinkedIn page. For example, if you think sharing some success stories could make the company more money, you could say something like, "I would love admin access so I could share these client results so we can get more sales."
    EXPERT TIP

    Elaine Lou Cartas

    Business & Career Coach
    Elaine Lou Cartas is an award-winning Business & Executive Career Coach and the CEO of Elaine Lou Coaching, based in Los Angeles, California. With over 10+ years of professional experience, Elaine guides women of color, and allies, who’ve established themselves in leadership and executive roles to create a holistic life so they can lead without sacrificing their well-being. She was awarded #1 Thought Leader by LA Weekly + Top 5 Business Coaches by Apple News for 2023. Her career advice has also been featured in Fobes, Business Insider, Money Magazine, and LinkedIn News. Elaine is also the host of the Color Your Dreams Podcast (https://elainelou.com/coloryourdreams/). Elaine received her Bachelor's degree in Psychology and Sociology from the University of California, Irvine; and her Master's in Leadership and Management at the University of La Verne.
    Elaine Lou Cartas
    Business & Career Coach

    If your supervisor says no, try to negotiate. If they're against it, you could try to negotiate with them. Say, "Why don't we just test it? How about we test it for three months and see how it goes from there?"

  2. Once you have permission from your supervisor, you can request admin access via LinkedIn. Here's how: [3] Here's how:
    • Make sure your current position on your profile reflects your role with the company.
    • Search for the page and click it in the search results.
    • Click the three dots at the top of the page and select Request admin access .
    • Check the box and click Request access .
    • Wait until you receive a notification that says you've been granted access.
  3. A cover image can make your page look professional from the start. Click the pencil icon on the current cover image, and then select an image on your computer that's around the recommended size of 1128 x 191 px. Click OK to upload the image.
  4. It's right below the cover image. [4] This opens an easy-to-use page editor that can help you edit any aspect of your page. The first screen will be the Overview tab.
  5. This includes your company's name, public URL, and tagline. This is also where you can update the company logo.
    • You can only make minimal changes to the company's name, such as reducing the name's complexity or adding a business structure type (e.g., LLC). [5] If you need to completely change the company's name, you'll need to contact LinkedIn by filling out this form: https://www.linkedin.com/help/linkedin/ask/cp-primary
  6. To add buttons to your page, click Buttons in the menu to the left. Click the toggle switch to enable the Message button to allow LinkedIn members to message you. To add custom buttons, click the toggle switch to enable custom buttons, then select what type of button you want to add (i.e., Visit Website, Contact Us, Portfolio, Sign Up, etc). Then, enter the URL you want the button to direct people to.
  7. This allows you to select featured content to post to the top of your page. Click Featured in the menu to the left and then click Manage Featured . Follow the prompts to select a featured post, newsletter, or article to be featured on your page.
  8. You can change your company's website URL, industry, size, company type, phone number, and year found here.
  9. This allows you to choose if your workplace is on-site, remote, or hybrid (remote and on-site). If you want to indicate your workplace type, click the toggle switch at the top of the page. Then, use the drop-down menu to select what type of workplace your company is.
  10. A commitment section allows you to showcase things your company cares about. This can include things like career growth and learning, diversity, equality, and inclusion, work-life balance, environmental sustainability, and more. This can help you attract job seekers. [6]
  11. This page allows you to change or add a location. If your business has multiple locations, you can add each by clicking the +Add a location link at the top.
  12. This allows you to add a form to generate leads on your page. To enable this, click the toggle switch next to "Lead gen form." Use the drop-down menu to select a CTA or call to action (i.e., Contact Sales, Start a free trial, etc). You will need to include a URL to your privacy policy. Then, add a headline and body copy for the lead gen form.
  13. If you want the company's information to be visible in languages other than the one you used to create it, click + Add a language to add additional languages.
  14. Your page's changes will be immediate.
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Part 3
Part 3 of 3:

Adding Admins

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  1. If you want other people with the company to be able to edit the page, you'll need to add other administrators. You can add admins in the Settings menu.
  2. It's the first option at the top of the Settings menu.
  3. It's the blue button at the bottom of the menu.
  4. Use the search bar at the top of the page to search for the name of the person you want to add. Then click them to select them.
  5. The roles you can assign are as follows:
    • Super admin: A Super admin can manage everything on the page and add other admins.
    • Content admin: A Content admin can create posts, comment as the page on other posts, and export analytics.
    • Analyst: An Analyst can only access the page's analytics.
  6. This saves the changes you have made to your page and adds a new administrator.
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      References

      1. ↑ https://www.linkedin.com/help/linkedin/answer/710
      2. ↑ https://www.linkedin.com/help/linkedin/answer/55962/claim-delete-or-share-a-linkedin-listing-page?lang=en
      3. ↑ https://www.linkedin.com/help/linkedin/answer/17481
      4. ↑ https://www.linkedin.com/help/linkedin/answer/71216
      5. ↑ https://www.linkedin.com/help/linkedin/answer/61172
      6. ↑ https://www.linkedin.com/help/linkedin/answer/a772302

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