Q&A for How to Apply Makeup According to Your Face Shape

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  • Question
    What is the purpose of contouring?
    Alana Schober
    Pout Pro Makeup Artist
    Alana Schober is a Professional Makeup Artist at Pout by Lipsticknick, an inclusive beauty bar in Los Angeles, California. With over a decade of experience, Alana specializes in hair and makeup. As a Licensed Comselotologist, she has worked for both MAC Cosmetics and Paul Mitchell. Alana's celebrity clientele includes Iggy Azalea, Solange, YG, and ASAP Nast. She has worked on campaigns with Nike, Adidas, Morphe, Jaclyn Hill Cosmetics, and Quay. Alana has also worked on countless music videos and photoshoots and her work has been featured on two billboards in Los Angeles.
    Pout Pro Makeup Artist
    Expert Answer
    Contouring makes your cheekbones really stand out and helps give your face a little bit more structure.
  • Question
    Is face contouring necessary?
    Alana Schober
    Pout Pro Makeup Artist
    Alana Schober is a Professional Makeup Artist at Pout by Lipsticknick, an inclusive beauty bar in Los Angeles, California. With over a decade of experience, Alana specializes in hair and makeup. As a Licensed Comselotologist, she has worked for both MAC Cosmetics and Paul Mitchell. Alana's celebrity clientele includes Iggy Azalea, Solange, YG, and ASAP Nast. She has worked on campaigns with Nike, Adidas, Morphe, Jaclyn Hill Cosmetics, and Quay. Alana has also worked on countless music videos and photoshoots and her work has been featured on two billboards in Los Angeles.
    Pout Pro Makeup Artist
    Expert Answer
    Not necessarily! While contouring is very trendy, it's also a personal decision, as you're essentially changing the shape of your face.
  • Question
    What shade of eye shadow should I wear if I have a square face but am not fair skinned?
    Community Answer
    Golds, silvers, blacks. Mainly darks, and, if you're daring, emerald green.
  • Question
    I have a diamond face. What should I do?
    Community Answer
    Don't make your cheekbones look any higher than they are if you feel like you have a diamond-shaped face. Also, keep away from bright blush and stick with the lower tones.
  • Question
    I'm over 50 and have a very thin face. How can I make my face look fuller?
    Community Answer
    Keep your skin hydrated, and do facial massages with your hands. With makeup, try to avoid pearly eye shadows or too much shine. Keep it matte, with some highlight on those cheeks!
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