Q&A for How to Become a Nike Authorized Dealer

There is no fee to apply to become an authorized Nike dealer.

Yes, you must apply online.

There is no email address involved in submitting applications to become an authorized dealer in the U.S. or anywhere. The process is completed entirely through Nike's online application portal.

DBA means "doing business as". A lot of retail companies have a corporate/parent company name that is used for official legal documents, but another name that is targeted to the industry niche that the customer actually sees. For example, an online shoe company may have on all its official docs as King's Shoe Distributors LLC; however, you as the customer will only see the store being "Just Kicks". Just Kicks is the DBA.