Q&A for How to Write an Advertisement

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Question

Which online advertising is best?

Emily Hickey, MS
Marketing Consultant & Master's Degree, Business, Stanford University
Emily Hickey is the Founder of Chief Detective, a social media growth agency that helps some of the world’s top retailers and start-ups scale their Facebook and Instagram advertising. She has worked as a growth expert for over 20 years and received her Master’s from the Stanford Graduate School of Business in 2006.

Emily Hickey, MS

Marketing Consultant & Master's Degree, Business, Stanford University

Expert Answer

Social media is really becoming video-first, particularly on Facebook and Instagram, and creating a video doesn't have to be complicated. You can even just take your product imagery and cobble it into a video montage with text overlays.

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Question

Can you give tips on the techniques for using persuasive language in ads?

Community Answer

Try to use imperatives. These are verbs which tell someone to do something. Be mindful of how it sounds. If it helps, read the sentence out. This is because you do not want to appear to forceful as if you do it can put people off and make you seem overly aggressive or pushy.

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Question

How should I write an advertisement for Nandini milk?

Community Answer

You can write anything as long as it's associated with the product. Some ideas are: Where does it come from? What is so great about it? You want to write something appealing or interesting about the product so more people will buy it.

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Question

How can I write an ad encouraging someone to read a book?

Community Answer

Take the words from someone else that has read the book. Try answering the questions in your ad. How does it make you feel? What kind of person would like it? Are the characters memorable?

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Question

How would I write an advertisement for soap?

Community Answer

Highlight the benefits of using the soap, who should use the soap, ingredients used to make the soap, and were you can find it.

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Question

How can I write an ad for selling school bags?

Community Answer

Include a picture of the bag, and write about its best qualities. Is it big enough to fit a lot of books and school supplies? Does it have lots of pockets to help the student keep her supplies organized? Is it fashionable? Include information about the price and where the bag can be purchased.

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Question

How do I write an ad for starting my own business in Senior Home Care?

Community Answer

You can write anything as long as it's associated with the products and services you provide.

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Question

How do I write an advertisement for my stationary shop?

Community Answer

You can write anything as long as it's associated with the product. Some ideas are: Where does it come from? What is so great about it? You want to write something appealing or interesting about the product so more people will buy it.

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Question

How can I write a gambling advertisement?

Community Answer

You can write anything as long as it's associated with the service. Some ideas are: Where does it come from? What is so great about it? You want to write something appealing or interesting about the service so more people will use it.

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Question

How can I advertise a plant nursery?

Community Answer

You can write anything as long as it's associated with the location. Some ideas are: Where does it come from? What is so great about it? You want to write something appealing or interesting about the space so more people will come to it.

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Question

How do I write an advertisement for a special event?

Community Answer

Write what the event is about, who is speaking and why you think it will better the life of anyone who attends. Specify the date and venue and include an attractive picture and slogan.

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