Q&A for How to Choose Keywords For SEO

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  • Question
    How can I get more views on my content?
    Ryan Conway
    Marketing Expert
    Ryan Conway is a Marketing Expert and the Founder of Digital Tradesman, a digital marketing agency that helps builders, contractors, and tradesmen grow their business online. With over a decade of experience, he specializes in marketing, web design, and search engine optimization. Ryan holds a BS in Business Administration and Entrepreneurial Studies from Hartford University. He also studied Graphic and Web Design at the Boston University Center for Digital Imaging Arts. Ryan participated in Seth Godin’s altMBA in the winter of 2016.
    Marketing Expert
    Expert Answer
    Make sure that your content lines up with what people are searching for. For instance, a hospital-related article titled "Sunny Side Up" might not get many hits, since people searching for "sunny side up" would be looking for egg-related articles.
  • Question
    Which tool is best for keyword research?
    Ryan Conway
    Marketing Expert
    Ryan Conway is a Marketing Expert and the Founder of Digital Tradesman, a digital marketing agency that helps builders, contractors, and tradesmen grow their business online. With over a decade of experience, he specializes in marketing, web design, and search engine optimization. Ryan holds a BS in Business Administration and Entrepreneurial Studies from Hartford University. He also studied Graphic and Web Design at the Boston University Center for Digital Imaging Arts. Ryan participated in Seth Godin’s altMBA in the winter of 2016.
    Marketing Expert
    Expert Answer
    Google is the best place to start; after all, people are using Google to find almost everything. Go to Google and start looking around—you might find keywords you hadn't thought of before.
  • Question
    How should I research my competitors?
    Ryan Conway
    Marketing Expert
    Ryan Conway is a Marketing Expert and the Founder of Digital Tradesman, a digital marketing agency that helps builders, contractors, and tradesmen grow their business online. With over a decade of experience, he specializes in marketing, web design, and search engine optimization. Ryan holds a BS in Business Administration and Entrepreneurial Studies from Hartford University. He also studied Graphic and Web Design at the Boston University Center for Digital Imaging Arts. Ryan participated in Seth Godin’s altMBA in the winter of 2016.
    Marketing Expert
    Expert Answer
    Type in some keywords that you associate with your own business. Then, take a close look at which competitors are coming up. You might run into competitors that you don't normally see in your day-to-day life.
  • Question
    What can I do if there's a keyword I just can't rank for?
    Anna Colibri
    Digital Marketing Specialist
    Anna Colibri is a Digital Marketing Specialist and the CEO of Colibri Digital Marketing in the San Francisco Bay Area. Anna specializes in branding, digital strategy, product and service development, team management, and leadership development with a focus on women and minority business owners and professionals. Anna holds a Bachelor's degree in Sociology from The University of California, Davis, and a Master's degree in Social Welfare from The University of California, Berkeley. Colibri Digital Marketing is San Francisco’s first B Corp certified digital marketing agency. They won the 2019 Better Business Bureau Torch Awards for Ethical Business, the 2009 Local Excellence Award, and one of the Best Digital Marketing Agencies in San Francisco in 2017.
    Digital Marketing Specialist
    Expert Answer
    The more volume a keyword has, the harder it's going to be to rank. That's just the name of the game sometimes. You might try ranking for a variety of longer tailwords instead. So, if you want to rank on something like "woman owned," you could try "woman owned website companies" instead. That's a good way to get around it so you get at least some exposure in that space.
  • Question
    How do I get to the front page if I've just started a new website?
    Anna Colibri
    Digital Marketing Specialist
    Anna Colibri is a Digital Marketing Specialist and the CEO of Colibri Digital Marketing in the San Francisco Bay Area. Anna specializes in branding, digital strategy, product and service development, team management, and leadership development with a focus on women and minority business owners and professionals. Anna holds a Bachelor's degree in Sociology from The University of California, Davis, and a Master's degree in Social Welfare from The University of California, Berkeley. Colibri Digital Marketing is San Francisco’s first B Corp certified digital marketing agency. They won the 2019 Better Business Bureau Torch Awards for Ethical Business, the 2009 Local Excellence Award, and one of the Best Digital Marketing Agencies in San Francisco in 2017.
    Digital Marketing Specialist
    Expert Answer
    It's not going to happen most of the time. It's all about a sustained effort that needs to take place over time. There's a snowball effect that happens with SEO; as you start getting a few clicks, Google starts prioritizing the result, and then you get more clicks and more clicks. After a while, you'll be fully established. It won't take place overnight, though!
  • Question
    How long does it take for a website to rank on a high-volume keyword?
    Anna Colibri
    Digital Marketing Specialist
    Anna Colibri is a Digital Marketing Specialist and the CEO of Colibri Digital Marketing in the San Francisco Bay Area. Anna specializes in branding, digital strategy, product and service development, team management, and leadership development with a focus on women and minority business owners and professionals. Anna holds a Bachelor's degree in Sociology from The University of California, Davis, and a Master's degree in Social Welfare from The University of California, Berkeley. Colibri Digital Marketing is San Francisco’s first B Corp certified digital marketing agency. They won the 2019 Better Business Bureau Torch Awards for Ethical Business, the 2009 Local Excellence Award, and one of the Best Digital Marketing Agencies in San Francisco in 2017.
    Digital Marketing Specialist
    Expert Answer
    It really depends on how often you're publishing content and what kind of space you're in. It could take a month or so, or it could be years before you start seeing results.
  • Question
    What types of keywords are important for SEO?
    Ryan Conway
    Marketing Expert
    Ryan Conway is a Marketing Expert and the Founder of Digital Tradesman, a digital marketing agency that helps builders, contractors, and tradesmen grow their business online. With over a decade of experience, he specializes in marketing, web design, and search engine optimization. Ryan holds a BS in Business Administration and Entrepreneurial Studies from Hartford University. He also studied Graphic and Web Design at the Boston University Center for Digital Imaging Arts. Ryan participated in Seth Godin’s altMBA in the winter of 2016.
    Marketing Expert
    Expert Answer
    It's important to see what search engines suggest for recommended searches so you can see what people are actually looking for about a topic.
  • Question
    How do I choose the right keywords?
    Ryan Conway
    Marketing Expert
    Ryan Conway is a Marketing Expert and the Founder of Digital Tradesman, a digital marketing agency that helps builders, contractors, and tradesmen grow their business online. With over a decade of experience, he specializes in marketing, web design, and search engine optimization. Ryan holds a BS in Business Administration and Entrepreneurial Studies from Hartford University. He also studied Graphic and Web Design at the Boston University Center for Digital Imaging Arts. Ryan participated in Seth Godin’s altMBA in the winter of 2016.
    Marketing Expert
    Expert Answer
    Look up words related to your business on a search engine and check what the results are. If you see competitors and want to be listed on the same page, try including the words you searched.
  • Question
    What are three key considerations when evaluating keywords for search engine optimization?
    Community Answer
    Average monthly search volume and SEO difficulty score for those keywords. When search volume of a keyword is more it is more difficult to rank for it.
  • Question
    What is the benefit of long tail key words?
    Webguru Infosystems
    Community Answer
    Using log tail keywords has more conversion value, as these are more specific. Even in a voice search algorithm, long tail keywords will be more beneficial for websites.
  • Question
    High DA of guest posting in digital marketing?
    Frenco Fzc
    Community Answer
    When choosing keywords for SEO, consider relevancy, search volume, and competition. Start by brainstorming keywords that are relevant to your website or content. Use keyword research tools like Google Keyword Planner or SEMrush to analyze their search volume and competition.
  • Question
    What SEO strategy should I plan and implement?
    Alex0Dinev
    Community Answer
    SEO strategy requires staying updated with the latest algorithm changes and adapting your content to meet the search intent and user experience of your target audience. You also need to leverage the power of AI to create high-quality and relevant content that can rank well on Google.
  • Question
    What are the other best strategies to improve SEO?
    Griffin Resources
    Community Answer
    Regularly produce original, engaging content that meets the needs of your audience. Incorporate relevant keywords throughout your content and meta tags. Ensure your site is responsive and mobile-friendly. Enhance loading times using tools like Google PageSpeed Insights. Strategically link to other pages within your site to improve navigation and indexing.
  • Question
    How do you choose keywords for SEO?
    Digital Brains Tech
    Community Answer
    Although selecting keywords for SEO isn't difficult, you must keep an eye on the competition and weigh the possible advantages for your company and inbound marketing. Prioritizing keywords that actually convert to sales rather than just increasing your Google Analytics traffic is ideal.
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