Google AdSense is a great way to make money from your website or blog, but how does it work? Our how-to guide will help you with everything from setting up the ads on your site to increasing your revenue!
Earn Money Through Google Adsense
To make money with Google Adsense, you need a valid phone number, postal address, Google account, and a content platform. Go to your Adsense login and click Explore to create a new ad campaign. Use "Auto Ads" so Google automatically optimizes the ads on your site. Copy the Adsense code and paste it into the HTML code for your site.
Steps
Setting Up Adsense
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1Go to http://www.google.com/adsense and sign in. If you don't have an account, you can create one.
- You need to have a website to be able to advertise with adsense. If you don't have a website, make one .
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2Click Explore under the "Ads" header. Alternatively, click Ads in the menu on the left to see your current ads and edit them.Advertisement
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3Choose how you want ads to appear. There are two options:
- Auto-ads: Google Adsense will automatically place ads around your site without much work on your part. All you need to do is insert one line of code into your header.
- Manual ads:
Get codes for each ad on your website and insert them where you want the ad to appear. You'll need to do this again for each ad that you want to appear on your site.
- Toggling on "Auto Ads" is the best and easiest option since Google analyzes your audience and uses the best advertisement options for your site.
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4Copy the code and paste it into your site's HTML. Once you set "Auto ads" options, you can use the provided code to insert ads into your website.
- With Auto Ads, you have to copy and paste the code into the header of your website.
- If you aren't using Auto Ads, you'll need to copy and paste the ad's code into the HTML of your site wherever you want an ad to appear.
- At the top of the page, click Get code to see the ad's code. Select all of it, then press Ctrl/Cmd + C to copy it. Paste it into the appropriate place in your website's HTML. [1] X Research source
Tips to Creating an Effective Ad
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1Fine tune advertisements. While AdSense will auto-populate your page with what they feel are relevant ads, use their tools to provide tighter controls.
- Set up channels. Channels are like labels that let you group your ad units your way—by color, category, or pages. By setting up channels, you can get detailed reports on the performance of your ad units, and use that to your advantage. For example:
- Use one style of ad on one group of pages, and another style on another group. Track and compare the performance of the two styles, and pick the best performer.
- Compare performance on pages that focus on different things. For example, if your pages about gardening perform better than your pages on cooking, you might consider adding more to your gardening pages.
- If you have separate domains, set up a channel to track each of them to see which is generating the most clicks.
- Set up channels. Channels are like labels that let you group your ad units your way—by color, category, or pages. By setting up channels, you can get detailed reports on the performance of your ad units, and use that to your advantage. For example:
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2Analyze your content. In designing any kind of ad campaign, it's crucial to know who your target is. If you're writing a food blog that caters to single men on a budget, for example, you've narrowed the scope of who you will be appealing to. You've also got a very good focal point for your ads. What are things single men who cook are drawn to? Here are some possibilities: dating, cars, movies, politics, and live music.
- Think about who frequents your website, and write down what you feel are the most important characteristics of your viewers.
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3Optimize your ad placement and site design. Google has found there are places where ads are more effective, and places where they are less effective. Using Auto Ads ensures that ads are placed effectively, but take this into consideration if you don't use the automatic feature.
- Ads that appear when you first arrive at your page (i.e., "above the fold" as they say in the newspaper world) tend to be more effective than those that are below the fold.
- Ads on the upper left tend to perform much better than ads on the lower right.
- Ads directly above the primary content, and ads that appear at the bottom of the page and above the footer tend to perform very well.
- Wider ads are generally more successful, as they are much easier to read.
- Ads that display images or videos perform very well.
- Using colors that complement your website colors will make them more readable, and so more effective.
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4Learn how AdSense's Auto Ads works. Auto Ads sends ads to your site based on a few different criteria:
- Contextual targeting . AdSense crawlers scan your page, analyze your content, and serve up ads designed to match your content. They do this using keyword analysis, word frequency, font size, and the link structure of the web.
- Placement targeting . This allows advertisers to choose to run their ads on specific subsections of a publisher's website. If your website matches an advertiser's criteria, their ad will appear on your page.
- Interest-based advertising . This lets advertisers reach users based on their interests and the user's previous interactions with them, such as a visit to their website. Google's Ads Preferences Manager allows users themselves to choose their interest categories, which further helps advertisers focus their ad campaigns. This method is good for monetizing your site more efficiently, as it increases the value for advertisers and provides a more relevant experience for users.
How Do You Make Money With Google Ads?
Community Q&A
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QuestionHow can I get money from Google Adsense if I don't have a website or blog?Community AnswerYou can start a YouTube channel. You can start vlogging, reviewing products, etc. You can then monetize your videos.
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QuestionCan I choose which ads are displayed on my site? I only want ads that relate to the content of what I am blogging about.Community AnswerYes, it's the main goal of Google AdSense. By default, the ads are relative to your blog content, but you can choose which topic you want or not.
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QuestionHow much traffic do I need to have for my website before applying to Adsense?Kunal MahajanCommunity AnswerYou can have an Ad Sense account even before there is any traffic to your website. However you will start getting actually paid only once your account balance reaches a certain minimum amount (threshold) of money.
Tips
About This Article
To make money through Google AdSense, you'll begin by creating a unit to represent your advertisement. Once you've created an ad unit, you can customize your ad campaign to fit the location in which you'll post the ad, after which point you can place the ad code on your website. Google's ad tech will display ads based on the content on the page, as well as the data it has collected about the user who views the ad. Your ad will generate revenue based on the number of clicks the ads receive.
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