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Marty Williams and Jonathan Yaffe

Cycling Experts

Marty Williams and Jonathan Yaffe are cycling experts from the revolutionary cycling brand Martoni. Marty is an inventor and serial entrepreneur, and the founder and CEO of Martoni, and the visionary behind the CardioSpeeder and the Super-E products. Marty also founded Let’s Go Aero, which offers a variety of transportation, storage and organizational products for the bicycle lifestyle. Jonathan is the founder and principal engineer at Javelin Mech LLC, an automotive engineering services business he founded over 11 years ago. Jonathan is a mechanical engineer with over 21 years of experience who built his first BMX bike when he was just 11 years old. Together, Marty and Jonathan have brought the Martoni bicycle products to life, with the goal of redefining the bike riding experience.

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Co-authored Articles (9)

How to

Do a Wheelie

Popping a wheelie is a great way to impress your friends or look cool on a bicycle or motorbike. Although it's one of the easiest tricks to learn, if you don't have your balance right it can be a difficult one to master....

How to

Ride a Bike With Two People

Have you ever been in a situation where two people are coming back from the same place, but only one person has a bike? Well if you have, it's a struggle because normally the person without a bike wants to ride one too. ...

How to Change a Mountain Bike Tire

If you’re an avid mountain biker, chances are you’ll stumble across tire problems every once in a while. Whether you’ve got a flat or need a new tube, we’ve got you covered! Changing a mountain bike tire is a pie...

How to

Assemble a BMX Bike

Knowing how to assemble a BMX bike is useful in case you purchase a bike that doesn’t come pre-assembled, if you have to change any components, or in case you have to put your bike back together properly after taking i...

How to

Adjust a POC Helmet

POC is a Swedish brand that makes top-of-the-line bicycle helmets that offer more rigid protection than others. Even though you have to select a helmet that fits your head, there still may be minor adjustments you need t...

How to

Mount a Bicycle

Just learning to ride? The first step is getting on. Here are some instructions on how to get started. Soon you'll be riding off into the sunset on your ten-speed.

How to

Paint Bike Rims

Painting your bike rims is a simple and affordable way to give your bike some flair so long as you follow the right procedure. Although you can paint the rims without disassembling anything, it's much safer to remove the...

How to

Make a Bicycle Saddle Bag

Saddlebags or panniers are an awesome add-on to your bicycle. Not only do they look aesthetically good but they are very functional as well! However, saddlebags can be a bit expensive or some available on the market just...

How to

Climb Steep Hills While Cycling

Climbing hills on a bicycle isn't everyone's idea of fun... Yet, if you live in a hilly area or you're traveling through hills, why deny yourself the pleasure of continuing to ride regularly just because of those steeper...