Learn what to do if you bought a fake with this guide
Grabbing a fake Seiko can feel like the end of the world, so it’s important to authenticate it before making the return and trying to get a refund. There are plenty of ways to check whether your Seiko watch is real or fake, like checking the crown and testing the luminescence. In this article, we explain all of the ways you can authenticate your Seiko watch , what to do if you buy a fake Seiko watch , and more.
5 Signs Your Seiko is Fake
- Crown: Crown uses a pull mechanism to change the date rather than a screw mechanism.
- Bezel: Bezel rotates for 60 clicks instead of #
- Dial: Features thin, open-spaced, miscolored lettering.
- Luminescence: Has a weak, inconsistent brightness that quickly fades.
- Day & Date: Large font, dim color, and misaligned with one another.
Steps
Section 1 of 6:
How to Check if a Seiko Watch is Fake or Real
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Crown On authentic Seiko watches, the crown is a screwing crown, which means it needs to be screwed in to change the date and time. However, fake Seiko watches use quartz movement crowns instead of screwing crowns. Quartz crowns change the date, time, and day by pulling in different positions, so if that’s how you’re adjusting things on your Seiko, it may be fake. [1] X Research source
- Signs It’s Real: Screwing crown that changes the date and time by screwing the knob.
- Signs It’s Fake: Quartz crown that changes the date and time by pulling the knob.
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2Bezel The bezel on a real Seiko watch rotates for 120 clicks. However, the bezel on a fake Seiko watch rotates for 60 clicks. Fake models also have a shiny finish on the bezel, while real models have a matte finish. Check the bezel’s pearl, as well. Located towards the top of the watch, pearls are fit into the bezel on real models and drawn on fake models. [2] X Research source
- Signs It’s Real: Bezel rotates for 120 clicks, has a matte finish, and has a pearl fit into it.
- Signs It’s Fake: Bezel rotates for 60 clicks, has a shiny finish, and has a pearl drawn into it.
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3Dial On fake Seiko models, the lettering near the dial is thin and leaves a bit more spacing than on real models. On real Seiko models, the lettering is thicker and evenly spaced. Below the 6:00 marker, there is orange text that reads “DIVER’S 200.” Below that, there is text that reads “21 Jewels.” On replica watches, this orange is often replaced with red, the font is noticeably thinner, and the “21 Jewels” text is gone entirely. [3] X Research source
- Signs It’s Real: Even lettered spacing, “21 Jewels” text, orange “DIVER’S 200” text.
- Signs It’s Fake: Open spacing, noticeably thinner font, and red “DIVER’S 200” text.
- Look for “Made In Japan” and the watch caliber around the 6:00 marker, too. On authentic models, the text is bold and easy to read. On fake models, the lettering is smudged and the watch may be missing “Made In Japan.”
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4Luminescence Many Seiko watches have luminescent features that make it easier to tell time when you’re in the dark. Authentic models like the Seiko LumiBrite pull this off smoothly, but fakes typically produce a weaker, more inconsistent light. To see if your watch is real or fake, expose it to bright light for a few minutes, then go into a dark room. Real Seikos provide consistent and long-lasting luminescence, while fakes provide a brightness that’s weak and fades quickly.
- Signs It’s Real: Consistent, long-lasting brightness.
- Signs It’s Fake: Weak, inconsistent brightness that fades quickly.
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5Day & Date The day & date window is typically sleek and evenly aligned on real Seiko watches. On fake Seiko watches, the fonts are bigger than they would be on real models, the colors are less bright, and in some cases, the day and date may not be properly aligned with one another. If your Seiko watch has large, dim lettering that looks poorly constructed, it may be fake. [4] X Research source
- Signs It’s Real: Sleek, bright, evenly aligned day & date.
- Signs It’s Fake: Dull day & date that’s misaligned and/or has a large font.
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6Case Back The Seiko case back has the logo and serial number engraved into the back, along with other text. On real Seikos, “JAPAN,” “STAINLESS STEEL,” “SEIKO,” and the serial number are engraved into the case back. On fake Seikos, the quality difference is noticeable, with “JAPAN” featuring a thick or thin font depending on the fake, “STAINLESS STEEL” being far bigger than it should be, and weak engravings. Sometimes, text is missing from the fake watch entirely. [5] X Research source
- Signs It’s Real: Rounded text with quality engravings.
- Signs It’s Fake: Weak engravings, missing text, and fonts that are either too large or too small.
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7Second Hand Depending on your Seiko model, the watch may have an automatic second hand or a ticking second hand. Models like the SKX007 feature an automatic second hand that smoothly glides around the watch instead of ticking once per second. If your model is said to be automatic but you hear ticking, you likely have a fake on your hands. [6] X Research source
- Signs It’s Real: Smooth-gliding second hand on automatic models.
- Signs It’s Fake: Ticking second hand on an automatic model.
- The second hand on authentic models ticks six times every two seconds.
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8Lugs Authentic Seiko watches have unnoticeable lugs that smoothly attach the band, while fake Seiko watches have drilled lugs on the sides. If you look at your watch and notice that the lugs are drilled, that’s a definitive sign that your Seiko watch is fake and that you may want to look into the seller’s return process .
- Signs It’s Real: Unnoticeable lugs that are inside the watch.
- Signs It’s Fake: Drilled lugs.
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9Packaging Real Seiko watches come in a branded box that holds the watch, an instruction manual, a warranty manual, and a certificate of warranty. Fake Seiko watches often come in a plain, unbranded black box that lacks any of the proper manuals and certificates. If you got your Seiko in a plain black box with nothing but the watch, you may have a fake on your hands. [7] X Research source
- Signs It’s Real: Comes in a branded box with the watch, an instruction manual, a warranty manual, and a certificate of warranty.
- Signs It’s Fake: Comes in a plain, unbranded black box.
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Section 2 of 6:
How to Spot a Fake Grand Seiko
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1Logo Genuine Grand Seikos have sharp, clean logos with no imperfections, while fake Grand Seiko watches tend to have sloppy engravings, smudges, and poorly crafted logos. If you spot any imperfections, like smudges, improper spacing, or improper placement, you may have a fake Grand Seiko on your hands. [8] X Research source
- Signs It’s Real: Clean logo with sharp, crisp engravings.
- Signs It’s Fake: Improper spacing, smudges, or sloppy engravings.
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2Movement Thanks to the spring drive in authentic Seiko watches, their second hands move smoothly, while fake Grand Seiko watches have second hands that tick. If you see a tick-tick movement or hear a tick-tock sound, your Grand Seiko likely isn’t authentic. [9] X Research source
- Signs It’s Real: A smooth-moving second hand.
- Signs It’s Real: A ticking second hand.
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3Case back The Grand Seiko watch has sharp engravings of the serial number on the case back. The serial number should match the number on the documentation provided with your watch. If they don’t, or even worse, you never got any documentation to go along with your watch, you might be carrying a fake. [10] X Research source
- Signs It’s Real: Correct serial number that matches the documentation provided.
- Signs It’s Fake: Incorrect serial number or no provided documentation.
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4Finishing Grand Seiko is known for its Zaratsu polishing, which is used to create a sharp ridge at the border between the mirror and hairline surface of the watch. This polishing also gives the Grand Seiko a shiny finish, so if you find that your Grand Seiko is looking a little dull and lacks a shiny, dancing finish, you might have a fake on your hands. [11] X Research source
- Signs It’s Real: A shiny, mirror-like finish.
- Signs It’s Fake: A dull, weak finish.
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Section 4 of 6:
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1Do your research before you buy. Before pulling the trigger and buying a watch that may be fake, do your research on Seiko watches so you know what signs of authenticity to look for. Compare images of authentic Seiko watches to the one you’re currently looking at and look for any major differences, like drilled lugs or weak luminescence. By doing your research beforehand, you can avoid a costly mistake. [13] X Research source
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2Buy from Seiko or a reputable retailer. It’s always best to buy directly from Seiko when purchasing their watches. If you’d prefer to buy somewhere else, though, go with a reputable retailer. Buying Seiko watches from reputable retailers, like Macy’s or Kohl’s, can prevent you from getting scammed and buying a fake, as reputable brands take extensive measures to ensure the authenticity of their products. [14] X Research source
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3Check the seller’s reviews to see if they’re reliable. If you find a seller who’s got a Seiko watch for a suspiciously great price, make sure to check their reviews to see if they’re reliable or not. Plenty of four and five-star ratings with detailed reviews are typically a good sign, but if you see plenty of one-star ratings or poorly written reviews, the seller may be trying to get a fake Seiko off their hands.
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Section 6 of 6:
Frequently Asked Questions
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1Can I check the serial number? Yes. To check the serial number, look for the model number on the back of the watch. Once you’ve located the model number, check the documentation that came with your watch to make sure the numbers there match those on your watch. [17] X Research source
- Models made in Japan are typically marked with SR or S.
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2Is Seiko made in China? Yes. Although a majority of Seiko watches are made in Japan, they do make some of their watches in China. They are primarily known for their Japanese model of watches.
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3What’s the difference between Seiko and Seiko 5? The Seiko 5 is a sub-brand of Seiko that’s aimed at beginners and those just getting into watches. Their watches are more entry-level, but each of them has the following features: [18] X Research source
- Automatic winding
- Water resistance
- Shock resistance (known as Diashock)
- A day/date function
- An unbreakable mainspring (known as Diaflex)
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4How long do Seiko 5 watches last? Seiko 5s can last from 5-25+ years depending on how well you take care of them, along with other factors. For example, a Seiko 5 that’s been worn daily and during intense gym or sporting events will typically last less than a Seiko 5 that’s only worn during casual events, like work or during walks. [19] X Research source
- Over time, dust build-up can interfere with a Seiko 5’s movement.
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Tips
- Seiko switched from using “waterproof” to using “water resist” in 1968. So, if your watch is said to be “waterproof,” it may have been made before 1968. [20] X Research sourceThanks
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References
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- ↑ https://retroseiko.com/date-a-seiko-watch.htm
- ↑ https://www.commerce.gov/news/blog/2021/12/shop-smart-and-stay-safe-season
- ↑ https://www.commerce.gov/news/blog/2021/12/shop-smart-and-stay-safe-season
- ↑ https://consumer.ftc.gov/articles/solving-problems-business-returns-refunds-and-other-resolutions
- ↑ https://www.citizensadvice.org.uk/consumer/somethings-gone-wrong-with-a-purchase/report-fake-or-counterfeit-goods/
- ↑ https://retroseiko.com/seiko-serial.htm
- ↑ https://effortlessgent.com/seiko-5/
- ↑ https://effortlessgent.com/seiko-5/
- ↑ https://retroseiko.com/date-a-seiko-watch.htm
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